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An Array of Services Was Provided, But Most Funds Were Committed to Buying Media Time and Space

By General Accounting Office

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Book Id: WPLBN0000238301
Format Type: PDF eBook
File Size: 0.1 MB
Reproduction Date: 2005
Full Text

Title: An Array of Services Was Provided, But Most Funds Were Committed to Buying Media Time and Space  
Author: General Accounting Office
Volume:
Language: English
Subject: Government publications, Accountability in government, United States. General Accounting Office
Collections: Government Library Collection, Government Accountability Integrity Reliability Office Collection
Historic
Publication Date:
Publisher: United States General Accounting Office (Gao)

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Office, G. A. (n.d.). An Array of Services Was Provided, But Most Funds Were Committed to Buying Media Time and Space. Retrieved from http://www.worldlibrary.in/


Description
Government Accountability Integrity Reliability Office Collection

Excerpt
Excerpt: Our analysis of contracts covering ONDCP?s National Youth Anti-Drug Media Campaign from fiscal years 2002 through 2004 revealed that four contractors provided many of the services required to execute the campaign. These four prime contractors provided an array of services that fell within three broad categories: (1) advertising, (2) public communications and outreach, and (3) evaluation services to gauge the campaign?s effectiveness. The prime contractors also acquired additional specialized expertise from 102 subcontractors. Some of the specific tasks performed by the contractors and their subcontractors included conducting qualitative and quantitative research for advertising creation, working with the entertainment industry to portray the negative consequences of drug use in television and movies, and conducting an evaluation intended to measure the effectiveness of the media campaign. Based on our analysis of contracts covering fiscal years 2002 through 2004, we estimated that $520 million was awarded to the four prime contractors, of which an estimated $373 million-72 percent-was...

 

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