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Wheat Thins are a popular brand of baked cracker snack distributed in the U.S. and Canada by Nabisco. They are also available in Australia through wholesaler USA Foods.[1] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties.
The snack is still well known by some for its early 1980s ad campaign starring Sandy Duncan.[2] A more recent commercial aired during Super Bowl XLVI featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins."[3] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[4]
There are several flavors available:[5]
Additional discontinued/changed flavors:
Kraft Foods, Mondelēz International, United States, New Jersey, Del Monte Foods
Cadbury, Deerfield, Illinois, Nestle, Kraft Foods, United States
The Simpsons, The Cleveland Show, Seth MacFarlane, American Dad!, Cartoon Network
Wispa, BBC News, Mondelēz International, Mumbai, Tasmania
Canada, Nabisco, Cadbury, United States, Wheat Thins
Opus the Penguin, Steve Dallas, Oliver Wendell Jones, Bill the Cat, U2
Arnott's Shapes, Bremner Wafer, Captain's Wafers, Carr's, Cheddars
Cadbury, Mondelēz International, France, Wispa, Birmingham