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Article Id: WHEBN0037071251
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Title: Venucia  
Author: World Heritage Encyclopedia
Language: English
Subject: Dongfeng Automobile Company, Dongfeng Liuzhou Motor Company, Nissan, Dongfeng Peugeot-Citroën, Automotive industry in China
Publisher: World Heritage Encyclopedia


Product type Automobile marque
Owner Renault-Nissan Dongfeng Motor Corporation
Country China
Introduced September 2010
Markets China
Website (Chinese)
Traditional Chinese 啟辰
Simplified Chinese 启辰
Literal meaning Beginning of a new day

Venucia (启辰, Qi Chen in Chinese) is an automobile marque owned by Dongfeng Nissan Passenger Vehicle, itself a subsidiary of Dongfeng Motor Company. It was launched in September 2010.


In September 2010 Dongfeng Nissan unveiled a new marque, Venucia, to be used to sell vehicles developed and designed by the company in China specifically for the domestic market.[1][2]

In November 2011 Dongfeng Nissan announced that the first car to be sold under the Venucia marque would be the D50 mid-class sedan, and that it would go on sale in the first half of 2012.[3]

Dongfeng Nissan unveiled a production version of the Venucia e30 electric car at the 2012 Auto Guangzhou motor show. An earlier version, the Venucia E-Concept was unveiled at the 2012 Beijing Auto Show. Initially, the electric car was scheduled for production in China by 2015, and it has the same bodywork, dimensions, electric-drive specifications and shares other features of the Nissan Leaf. Dongfeng Nissan plans to start a pilot projects in 15 Chinese cities to promote Venucia e30 jointly with local governments.[4][5] A total of 216 units were delivered through December 2013. These units are being marketed as Venucia Morning Wind and they are badged Leafs since local production has not begun yet.[6] In April 2014 Dongfeng Nissan announced that retail sales of the Venucia e30 are scheduled to begin in September 2014.[7]

Dongfeng Nissan launched its second production model, the R50 five-door mid-size hatchback car, in September 2012.[8] The R50 was designed in China and is aimed at first-time buyers.[9]

The Venucia Viwa concept car was unveiled at the Shanghai Auto Show in April 2013, previewing a new production car based on the platform of the Nissan March.[10]


The following Venucia vehicles are currently available in China:

  • R50, a five-door compact hatchback car; and
  • D50, a four-door mid-size saloon car.

Dongfeng Nissan plans to launch two new mid-sized sedans and an SUV under the Venucia brand by 2015.[11]


  1. ^ "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 20 September 2012. 
  2. ^ "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Retrieved 20 September 2012. 
  3. ^ "Nissan’s China Sales to Exceed 800,000 Units, Kimata Says". Bloomberg Businessweek. 21 November 2011. Retrieved 20 September 2012. 
  4. ^ Kazunori Takada (2012-11-21). "Nissan to build electric car under China-only brand by 2015". Reuters. Retrieved 2012-11-27. 
  5. ^ John Voelcker (2012-11-27). "What Do You Call A Nissan Leaf In China? How About Venucia E30?". Green Car Reports. Retrieved 2012-11-27. 
  6. ^ Mat Gasnier (2014-01-14). "China December 2013: Focus on the all-new models". Best Selling Cars Blog. Retrieved 2014-01-16. 
  7. ^ Sebastian Blanco (2014-04-21). "Chinese Nissan Leaf goes on sale in September as Venucia e30".  
  8. ^ "Dongfeng Nissan releases second Venucia model". Gasgoo. 11 September 2012. Retrieved 20 September 2012. 
  9. ^ "Nissan unveils Venucia’s new model". Gulf News. 9 September 2012. Retrieved 20 September 2012. 
  10. ^ "Dongfeng-Nissan Venucia Viwa concept debuts on the Shanghai Auto Show". Car News China. 20 April 2013. Retrieved 21 April 2013. 
  11. ^ "China: Venucia to launch SUV, new sedans". Automotive World. 18 September 2012. Retrieved 20 September 2012. 

External links

  • Official site (Chinese)
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