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The Today Show

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The Today Show

"The Today Show" redirects here. For other programming called "Today", see Today (disambiguation).
File:Today logo 2013.png
Also known as The Today Show
Genre News
Created by Sylvester L. Weaver, Jr.
Presented by Matt Lauer (1994–present)
Savannah Guthrie (2011–present)
Natalie Morales (2006–present)
Al Roker (1996–present)
Willie Geist (2012–present)
Hoda Kotb (2007–present)
Kathie Lee Gifford (2008–present)
Carson Daly (2013-present)
Narrated by Fred Facey (1984–2006)
Les Marshak (2006–present)
Theme music composer John Williams
Opening theme The Mission
Country of origin United States
Original language(s) English
No. of seasons 62
No. of episodes 16,116 (as of October 21, 2013)
Executive producer(s) Don Nash
Location(s) NBC Studios, Studio 1A
New York City, New York
Camera setup Multi-camera
Running time 240 minutes
Original channel NBC
Picture format 480i (SDTV)
1080i (HDTV)
Audio format Dolby Digital 5.1
Original run January 14, 1952 – present
Related shows Early Today
External links

Today (also called The Today Show) is a daily American morning television show that airs on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and is the fifth-longest running American television series. Originally a two-hour program on weekdays, it expanded to Sundays (currently a one hour program) in 1987 and Saturdays (running for two hours) in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007.

Today's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America. Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when it was beaten by Good Morning America yet again.[1] In 2002, Today was ranked #17 on TV Guide's 50 Greatest TV Shows of All Time.[2]


The show's first broadcast aired on January 14, 1952. It was the brainchild of Sylvester B. "Pat" Weaver, Jr., who was then vice-president of NBC. Weaver was president of the company from 1953 to 1955, during which time Today's late-night companion The Tonight Show premiered. In pre-production, the show's proposed title was The Rise and Shine Revue.[3]

Today was the first program of its genre when it signed on with original host Dave Garroway. The program blended national news headlines, interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the chimpanzee J. Fred Muggs as the show's mascot during the early years), and local station news updates. It has spawned several other shows of a similar type, including ABC's Good Morning America, and CBS' now-defunct The Early Show. In other countries, the format was copied – most notably in the United Kingdom with the BBC's Breakfast Time and TV-am's Good Morning Britain, in Canada with Canada AM on CTV and in Australia with Sunrise on the Seven Network.

When Today debuted, it was seen live only in the Eastern and Central time zones, broadcasting three hours each morning but seen for only two hours in each time zone. Since 1958, Today is tape-delayed for the five other U.S. time zones (Central, Mountain, Pacific, Alaska and Hawaii–Aleutian). Partly to accommodate host Dave Garroway's declining health, the program ceased live broadcasts in the summer of 1958, opting instead to broadcast an edition taped the previous afternoon. The experiment, which drew criticism from many sides, ended when John Chancellor replaced Garroway in July 1961.[4]

Today was a two-hour program for many years, airing from 7:00 to 9:00 a.m. in all time zones except for Alaska, Hawaii and the U.S. Virgin Islands, until NBC expanded the program to three hours (extending the program until 10:00 a.m.) on October 2, 2000. A fourth hour (which extended the program until 11:00 a.m.) was eventually added on September 10, 2007. NBC stations in some markets (such as WHDH in Boston, Massachusetts) air the third and fourth hours of Today on tape delay.

During the first three hours of the program (or in some markets, the first 3½ hours, extending into the first half-hour of Today's fourth hour), local affiliates are offered a five-minute window at :25 and :55 minutes past the hour to insert a local newsbreak (which usually also includes a local forecast, and in large and mid-sized markets, a brief traffic report), although the show provides additional segments for those affiliates who do not provide such a news insert.

Generally, the program airs live in the Eastern Time Zone and on tape delay beginning at 7:00 a.m. in each of the five remaining time zones. When breaking news stories warrant, Today will broadcast a live West Coast edition. The live updates typically do not last longer than the 7:00 a.m. (PT) hour and once completed, will return to the taped East Coast feed. When the anchors welcome the viewers to the show, they will note the current time as being "Pacific Time" and continue to note it as such until the tape delay is started. In some instances, when NBC News Special Reports occur during the Today timeslot, the show's anchors will assume hosting responsibilities.


The Today program first originated from the RCA Exhibition Hall on 49th Street in Manhattan in a space now occupied by the Christie's auction house, just down the block from the current studio. The first set placed a functional newsroom in the studio, which Garroway called "the nerve center of the world." The barrier between backstage and on-stage was virtually nonexistent. Garroway and the on-air staff often walked through the newsroom set. Glimpses of the camera crew and technicians were a frequent occurrence, as were off-screen voices conversing with Garroway. Gradually, machines and personnel were placed behind the scenes to assemble the news and weather reports, and the newsroom was gone by 1955.

In the summer of 1958, television manufacturer Philco complained to NBC that staging Today in a studio explicitly called the RCA Exhibition Hall was unfair (RCA owned NBC at the time). The network bowed to the pressure, and on July 7, 1958, Today moved across the street to Studio 3K in the RCA Building, where it remained through the early 1960s.

On July 9, 1962, the program returned to a street-side studio in the space then occupied by the Florida Showcase. Each day, the Today production crew would have to move the Florida-related tourism merchandise off the floor and wheel in the Today news set, desks, chairs and cameras. When the show wrapped at 9:00 a.m. Eastern Time, the news set would be put away and the tourism merchandise returned to the floor.

After three years in the Florida Showcase, Today moved back to the RCA Building on September 13, 1965. The network's news programming went to all-color broadcasts at that time, and NBC could not justify allocating four (then-expensive) color cameras to the Florida Showcase studio.

For the next 20 years, the show occupied a series of studios on the third, sixth, and eighth floors of NBC's headquarters; most notably Studio 3K in the 1970s, Studio 8G (adjacent to Studio 8H, home to Saturday Night Live) in the late 1970s and early 1980s, and finally Studio 3B from 1983 to 1994. Today moved to the current street-side studio on June 20, 1994, providing a link to the show's 1950s origins.

Since the debut of the 1990s set, the national morning news programs of each of the major broadcast and cable-news networks have moved street-side – including two of Today's Rockefeller Center neighbors, Fox News Channel's Fox & Friends (at Avenue of the Americas) and CNN's since-cancelled American Morning (in the summer of 2005, CNN reversed the trend, abandoning its street-level studio and moving upstairs in the Time Warner Center at Columbus Circle). ABC's Good Morning America broadcasts from Times Square Studios.

In 2006, Studio 1A underwent a major renovation to prepare for the upgrade to high-definition broadcasts. After the departure of Katie Couric and while a new set was readied (during the summer of 2006), the program was broadcast from a temporary outdoor studio in Rockefeller Plaza, the same set that NBC used at the Olympic Games since 2004.[5] During the week of August 28, 2006, the show was moved to a temporary location outside of Studio 1A because MTV was converting the outdoor studio into their red carpet booth for the 2006 MTV Video Music Awards. A mock set was set up in Dateline's studio, which was also used during inclement weather. The program also used a temporary outdoor set at 30 Rock, and MSNBC's Countdown with Keith Olbermann (which joined at Studio 1A in 30 Rock on October 22, 2007).

On September 13, 2006, Today moved back into the revamped Studio 1A space. The new studio was divided into five different sections on the lower level including an interview area, the couch area, the news desk, the performance/interview/extra space area, and home base, which is where the anchors start the show. A gigantic Panasonic 103-inch plasma monitor is often used for graphic display backgrounds. A kitchen set is located upstairs from the main studio. The blue background that is seen in the opening of the show in home base moves up and down to allow a view of the outside from the home base.

Some minor changes were implemented throughout the early and middle part of 2013; not only in the way that things are presented, but also with modified graphics and minor updates to the set. That year, a new, larger anchor desk was introduced with space to seat all four main anchors (Guthrie, Lauer, Morales, and Roker). The new desk brought an end to the "news desk," as the third "news reader" (Morales) now sits at the main anchor desk. Other minor changes included a new larger desk for the third hour. After the August 16, 2013 broadcast, the program vacated Studio 1A, while the space undergoes a remodel with a more modern look ("with a lot more bells and whistles to play with", as executive producer Don Nash stated).

On September 16, 2013, Today debuted a new set and graphics package (it was originally set to debut on September 9, but was delayed one week to complete final design details[6]). The "home base" or where the hosts start off the show in is located on a platform that can spin 360°, therefore allowing the view and direction of the camera to change depending on the half-hour. Another change is the "sofa area", where the anchors sit and discuss topic; a new couch and background was added in that area. A social media area known as the "Orange Room", was also added to Studio 1A, which contains screens that display Twitter comments or trending topics;[7] Carson Daly was hired to present segments from the room during the broadcast.[8] Six screens that also connect to one 6' x 16' screen were added in the fashion/special topic area. During its first two days of use, the show transitioned away from its news and entertainment format to a format that emphasized the social interaction of the anchors, Roker and newsreader.

The graphics were also overhauled with introduction of the new set. The logo-to-peacock animation was moved from the left corner to the bottom right side corner of the screen. The logo that was first previewed on September 13, 2013, pared down the number of circular arches from five to three with its coloring switching from different variations (generally shades of red, orange and yellow to depict a sunrise) to entirely orange.

On-air staff

The first two hours of the show are anchored by Matt Lauer and Savannah Guthrie. Al Roker gives frequent weather forecasts and Natalie Morales reports the news. Roker, Morales and Willie Geist co-host the third hour while Hoda Kotb and Kathie Lee Gifford co-host the fourth hour. Carson Daly anchors for the "Orange Room". Weekend editions on Saturdays and Sundays are anchored by Lester Holt and Erica Hill. News anchor Jenna Wolfe provides news headlines, while meteorologist Dylan Dreyer provides the weather forecasts.

Morales occasionally fills in at the anchor desk, while Holt, Geist, Meet the Press moderator David Gregory and CNBC host Carl Quintanilla frequently substitute for Lauer. Tamron Hall frequently fills in at the news desk, while Hoda Kotb occasionally fills in as news anchor or co-anchor, mainly during holidays, Thomas Roberts occasionally fills in as news anchor on both the weekday and weekend editions.

Regular correspondents include Chief White House correspondent and NBC Political Director Chuck Todd, Mara Schiavocampo, Capitol Hill correspondent Kelly O'Donnell, Bob Dotson, Jamie Gangel, Joe Fryer, Tom Costello, National Investigative correspondent Jeff Rossen, Jill Rappaport and White House correspondent Peter Alexander. Dr. Nancy Snyderman serves as the network's chief medical editor. Ann Curry is Anchor at Large and Jean Chatzky is Today Financial Editor and is editor-at-large for Money Magazine and provides weekly financial segments. CNBC correspondents, including Jackie DeAngelis, Amanda Drury, Kayla Tausche, Courtney Reagan and Mary Thompson regularly report from the New York Stock Exchange, while MSNBC and The Weather Channel correspondents are frequent contributors. Jenna Bush Hager is a special correspondent for the program.


Today anchors started out as "Communicators." Creator Pat Weaver envisioned a person whose responsibilities would go beyond the bounds of traditional sit-down news anchors. The Communicator would interview, report, moderate dialogue and generally tie the show together into a coherent whole.[9] Garroway and his successors have all followed that model, with little variation. Today, the hosts are expected to do much the same, and on any given day will talk with correspondents, newsmakers and lifestyle experts; introduce and close each half-hour; conduct special segments (such as cooking or fashion) and go on-assignment to host the program from different locations. Although the "Communicator" nomenclature has since dropped out of favor, the job remains largely the same.

Former on-air staff


News anchors

From the show's inception, the idea of providing the latest news has been critical to the function of the program. In that vein, there has always been at least one person on set whose job it is to prepare and deliver newscasts. In 1952, that person was called Today's "news editor" or (informally) "news chief." In modern parlance, the term "newsreader" or "news anchor" is preferred. Under the two-hour format, four newscasts were delivered, once every half-hour. Presently, there are only three newscasts, delivered at the top of each of the first three hours. Some anchors, including Jim Fleming, Lew Wood, Floyd Kalber and John Palmer, were seasoned journalists before joining the program. Others, including Ann Curry, have used the position to increase their journalistic acumen, at times leaving the newsdesk behind to venture into the field. News anchors have included the following:

Weather anchors

For the program's first 25 years, weather reports were delivered by the host or newsreader. Dave Garroway drew the day's weather fronts and areas of precipitation on a big chalkboard map of the United States, based on information gathered earlier in the morning from the U.S. Weather Bureau in Washington, D.C. Subsequent hosts John Chancellor and Hugh Downs dropped the chalkboard weather map concept and instead read a prepared weather summary over a still image of a weather map. When the show went to all-color broadcasts in 1965, weather maps were prepared and projected on a screen behind Frank Blair, who delivered the forecast immediately after his news summaries.[11] Following Blair's retirement in 1975, Lew Wood took over the newsreader and weather reporting duties. When Floyd Kalber became news anchor in 1976, Wood continued to do the weather (in addition to doing other news, sports, and commercials) until 1978.

The weather is reported every half-hour during the program's first three hours, though since Al Roker took over as weather reporter, this is not always the case as he may conduct an interview in place of the national weather forecast at least once during the show, leaving only the local weather inserts by NBC stations. Today weather reporters have included Bob Ryan (1978–1980); Willard Scott (1980–1996) and Al Roker (1996–present). Until Ryan's hiring, no one on the show had practical experience or academic credentials in meteorology. Since NBC's purchase of The Weather Channel in 2008, personnel from that network frequently participate in Today forecast segments, at the site of a weather event or from their suburban Atlanta headquarters or as a fill-in for Roker.

NBC owned-and-operated stations and affiliates are given a 30-second window to insert a local forecast into the program following the national weather report; Roker's outcue for the local break is "That's what's going on around the country, here’s what’s happening in your neck of the woods." Those not watching on an affiliate which inserts local weather (including international viewers, as well as NBC stations that do not have a news department) see a national summary of temperatures from Roker.

The semi-retired Scott, who gained fame through his antics that included costumes and props,[12] still occasionally appears to continue his tradition of wishing "happy birthday" to centenarians. Scott's traditional local cue is "Here's what's happening in your world, even as we speak."

Former weather anchors

Regular panelists

The job of "panelist" has no set definition. Panelist duties can range from conducting interviews to reporting on a number of topics in-studio and in the field. Regular panelists on the program include the following:

Today Girls

From 1952 to 1964, a notable member of the cast was a woman, often an entertainer, the Today Girl. Usually, she discussed fashion and lifestyle, reported the weather, covered lighter-fare stories or engaged in verbal jousting with Garroway. Estelle Parsons was the first to hold the job, though her title at the time was "Women's Editor". Upon her departure in 1955, the Today Girl name was adopted. The last to hold the position, Barbara Walters, discussed the job in her autobiography Audition: A Memoir. She wrote that the era was before the Women's Movement, and it was believed that nobody would take a woman seriously reporting "hard news"; Walters described the position as a "tea pourer".[13] In 1966, Walters was promoted to co-host alongside Hugh Downs, and the Today Girl position was eliminated. Those who held the position were:

J. Fred Muggs

From 1953 until 1957, the program featured J. Fred Muggs, a chimpanzee whose antics entertained viewers, but frustrated the program's staff, especially Dave Garroway. Also occasionally appearing was J. Fred's "girlfriend" Phoebe B. Beebe. J. Fred Muggs drew the attention of the growing post war baby-boom children, who may have encouraged the growth of television sales in the United States, in order to see him.

Controversies and transitions

Gumbel's memo

In 1989, Gumbel wrote a memo to then-Today executive producer Marty Ryan, which was critical of other Today personalities, that was leaked to the press. In the memo, Gumbel commented that Willard Scott "holds the show hostage to his assortment of whims, wishes, birthdays and bad taste...This guy is killing us and no one's even trying to rein him in." He commented that Gene Shalit's movie reviews "are often late and his interviews aren't very good."[14]

There was enough negative backlash in regard to Gumbel's comments toward Scott that Gumbel was shown reconciling with Scott on Today.[15]

Pauley and Norville

In 1989, Deborah Norville replaced John Palmer at the Today newsdesk and he assumed her previous role on Sunrise. She also began substituting for Tom Brokaw on NBC Nightly News. Shortly after Norville's appointment as Today's news anchor, the decision was made to feature her as an unofficial third host. Whereas Palmer had read the news from a desk separate from where Gumbel and Pauley sat, Norville was seated alongside the program's hosts at the opening and closing of every show. Before long, gossip columns and media observers predicted that NBC would remove Jane Pauley from the program and replace her with Norville in an effort to improve the program's recently declining viewership by young women, the demographic most coveted by morning shows.[16] During this period, Saturday Night Live featured a skit titled "All About Deborah Norville" (a takeoff on the classic film All About Eve), which depicted Norville as ruthlessly scheming to take Pauley's place as Today co-host.

In October 1989, it was announced that 13-year veteran Pauley would leave Today at the end of the year.[17] NBC, as expected, announced that Norville would become co-host. An emotional Norville hugged Pauley on the air after the announcement was made, and many at NBC hoped the negative press generated by Norville's increased presence on the program would end. However, this turned out not to be the case. Prior to the announcement of Pauley's departure, much of the criticism had focused on Norville's youth and beauty, with many branding her "the other woman" and a "home wrecker," in a reference to what some felt seemed like her intent on "breaking up" the television marriage of Gumbel and Pauley.[18]

Negative press only heightened after the announcement of Pauley's resignation, and Norville was put under a gag order by NBC brass which prevented her from defending herself from the widespread and erroneous reports that she somehow orchestrated her rise on Today. In January 1990, the new anchor team of Bryant Gumbel and Deborah Norville, minus Jane Pauley, debuted with disastrous results. Ratings for the program began to plummet. Critics felt that Gumbel and Norville lacked chemistry and many loyal viewers began turning to rival ABC's Good Morning America (GMA).

By the end of 1990, Today, the longtime dominant program, was officially the second-place morning show behind GMA, and most of the blame was pinned on Norville. By the outbreak of the Persian Gulf War in 1991, Norville saw her role as co-host continually minimized. Today aired special editions of the program called America at War, with Gumbel anchoring most of the show alone. It was not uncommon for Norville not to even make an appearance until the two-hour show's second half-hour. In addition, she was directed not to initiate conversation on the show and only speak when asked a question by Gumbel. Norville left the show for maternity leave in February 1991. It was announced that Katie Couric would substitute co-host during Norville's absence. Ratings for the program rose immediately following Norville's departure and Couric's arrival.[19]

Midway though her maternity leave, Norville was interviewed by People. In the story, she avoided conversation about her recent trouble on Today, and instead focused on her newborn baby boy. She was photographed breastfeeding her son, a seemingly innocuous event, but NBC management was said to be greatly displeased by this, believing the photo to be in poor taste. By April 1991, in light of improved ratings on Today and NBC's displeasure at the People photograph, it was announced that Norville would not return to Today and that Katie Couric had been named the program's co-host. Norville, it was disclosed, would continue to be paid in accordance with her contract, although she would no longer appear on any NBC News programs.

Couric to Vieira

On April 5, 2006, Katie Couric announced on her 15th anniversary as co-host of Today that she would leave the program and NBC News at the end of May to become the new anchor and managing editor of the CBS Evening News. Katie Couric's final broadcast aired on May 31, 2006. That day's edition was dedicated to Couric's 15 years as one of the show's co-hosts, and celebrated her move to the anchor chair at CBS, where she also became a correspondent for the network's Sunday night newsmagazine program 60 Minutes. Couric said during the show, "It's been a pleasure hosting this program, and thank you for fifteen great years." A special video presentation was broadcast, recapping her best moments and news stories on Today during her 15 years with the show.

The day after Couric's announcement, Meredith Vieira, then a host of ABC's The View announced on that show that she would take over as Lauer's co-anchor in September. Lauer and Vieira began co-hosting together on September 13, 2006.

On June 1, 2006 (the day after Couric's departure), NBC News announced that for the summer of 2006, Today would move to a temporary outdoor studio as Studio 1A was going through renovations to prepare for its switch to high-definition. On that same day, NBC News launched a new advertisement promoting Vieira's arrival. That summer, Couric's anchor seat was filled with various hosts, consisting of Curry, Morales and Campbell Brown (all of whom were considered candidates to replace Couric), until Vieira took over that fall. Lauer concurrently secured a renewal of his contract, which would run through 2012 and included a sizable salary increase.

In March 2010, Vieira signed a contract to keep her with the program until at least September 2011.[20] However, she announced on May 9, 2011 that she would depart as co-host in the following month, but would remain at NBC News as a special correspondent.[21]

Vieira to Curry

After announcing her resignation, Meredith Vieira departed the program on June 8, 2011. Former news anchor Ann Curry replaced her, appearing alongside Matt Lauer as co-host. Correspondent Natalie Morales replaced Curry as news anchor, with Al Roker remaining as the weather anchor. Savannah Guthrie joined Morales and Roker as co-host of the third, 9 a.m. hour.

Almost a year after her departure, Vieira returned briefly to Today as a special correspondent for events relating to Queen Elizabeth II's Diamond Jubilee Celebration. On June 5, 2012, she co-presented the show with Lauer from London.

Selective editing of 911 call

After the shooting of Trayvon Martin, Today ran a selectively edited version of shooter George Zimmerman's 9-1-1 call, which had the effect of making Zimmerman appear racist. In a February 2012 edition of the program, Today played a recording of Zimmerman saying, "This guy looks like he's up to no good. He looks black." However, in the original 911 tape, Zimmerman said, "This guy looks like he's up to no good. Or he’s on drugs or something. It's raining and he’s just walking around, looking about." Then the 911 operator asked, "OK, and this guy – is he black, white or Hispanic?" Zimmerman answered, "He looks black." The Washington Post wrote that Today's alteration "would more readily paint Zimmerman as a racial profiler. In reality's version, Zimmerman simply answered a question about the race of the person whom he was reporting to the police. Nothing prejudicial at all in responding to such an inquiry... it's a falsehood with repercussions. Much of the public discussion over the past week has settled on how conflicting facts and interpretations call into question whether Zimmerman acted justifiably or criminally... To portray that exchange in a way that wrongs Zimmerman is high editorial malpractice..."[22] In December 2012, George Zimmerman filed a lawsuit against NBC for the editing of the 911 call.

Curry to Guthrie

NBC revealed on June 28, 2012 that Ann Curry would no longer co-host Today, and would continue to work for NBC News, including continuing to appear on Today. Curry's title was changed to "Today Anchor at Large and NBC News National & International Correspondent", with responsibilities including leading a seven-person unit producing content for NBC Nightly News, Dateline NBC, Rock Center with Brian Williams and Today, with occasional anchor duties for Nightly News. Curry also reported for NBC's coverage of the 2012 Summer Olympics in London. On July 9, 2012, Savannah Guthrie succeeded Curry as co-anchor alongside Lauer, Roker, and Morales.[23]

Ann Curry's final show as co-anchor was subdued compared to the earlier departures of Katie Couric and Meredith Vieira, as it did not include retrospectives of Curry's 15-year run on Today or goodbye messages from colleagues and celebrities, although Curry – seated alongside Lauer, Natalie Morales and Al Roker in the couch area of the Studio 1A set – gave a tear-filled farewell message to viewers.[24][25] Rumors of Curry's departure began weeks before NBC formally announced that she would no longer be co-host, spurring negative press similar to that resulting from the departure of Jane Pauley and her replacement by Deborah Norville 23 years earlier, as since disproven reports suggested that Matt Lauer had a hand in the program's decision to let Curry go.[26][27][28] Viewership declines for the program that began in the months following Curry becoming co-host precipitated in part due to public criticism over Lauer's alleged hand in Curry's departure; loyal viewers once again began turning to the competing Good Morning America, which toppled Today's 16-year consecutive run as the top-rated morning news program during the week of April 9, 2012.[1][1] The public relations problems for Lauer that resulted from the accusations, led then-executive producer Jim Bell to admit responsibility for the negative press, in defense of Lauer, in a series of interviews with The New York Times, The Hollywood Reporter and the Associated Press.[29][30][31]

9/11 Moment of Silence omission

On September 11, 2012, Today sparked outrage after the program declined to cut away from an interview with Keeping Up with the Kardashians co-star Kris Jenner to broadcast the 11th anniversary remembrance ceremonies of the September 11th terrorist attacks at 8:46 a.m. Eastern Time, when a moment of silence in memory of the 2,996 people who died in the tragedy was being conducted in accordance with the time that American Airlines Flight 11 crashed into the North Tower of the World Trade Center.[32] NBC was the only national television news outlet in the United States that did not interrupt regular programming to broadcast the moment of silence live. While the coverage of the ceremonies was not seen on the NBC network feed in most of the United States, the network's New York City flagship owned-and-operated station WNBC interrupted the Today broadcast to run locally-produced special coverage of the entire ceremony.[33]

Then-NBC News president Steve Capus sent out a memo directly to all NBC affiliate station managers on September 12, apologizing for severe criticism that the stations faced following the incident, and acknowledging that the situation "touched a nerve" with viewers; however, Capus did not issue either a public apology or an official press release to the media concerning their decision not to air the moment of silence. The memo notes that the moment of silence had not been routinely broadcast on Today since 2006 (regarding the move not to run it for the 2012 ceremonies as an editorial decision), with the exception of September 11, 2011 on the 10th anniversary of the attacks.[34]


Early Today

Main article: Early Today

The first brand extension of Today was created in 1982. The early morning news program Early Today was conceived as a lead-in for Today, featuring the same anchors, Bryant Gumbel and Jane Pauley. The half-hour program was fed twice to allow affiliates could carry one or both broadcasts. After a year, NBC replaced it with NBC News at Sunrise, originally anchored by Connie Chung.

In 1999, NBC canceled Sunrise and replaced it with a new program titled Early Today, which was originally produced by CNBC and focused on business and financial news before switching to a general news format under the same production staff as MSNBC's First Look in 2004. Early Today continues to air on the network airing live each weekday morning at 4:00 a.m. Eastern Time (with an updated telecast for viewers in the Pacific Time Zone), and on tape delay until 10:00 a.m. ET – corresponding with Today's airtime in that time zone – to allow for adjustment in airtimes for other time zones and for certain NBC stations without a local morning newscast to air Early Today in lieu of one.

Weekend Today

Main article: Weekend Today

The Sunday edition of Today debuted on September 20, 1987. Five years later on August 1, 1992, the Saturday edition debuted, expanding Today to seven days a week. The Sunday broadcast was originally 90 minutes in length, until the expansion of Meet the Press to an hour-long broadcast in 1992; it now airs for one hour, while the Saturday broadcast airs for two hours.

The weekend broadcasts continue the Today format of covering breaking news, interviews with newsmakers, reports on a variety of popular-culture and human-interest stories, covering health and finance issues; and national weather reports. NBC feeds the Saturday edition from 7:00 to 9:00 a.m. and the Sunday edition from 8:00 to 9:00 a.m. (both Eastern Time), although many of the network's affiliates air local newscasts in those time slots and carry the network broadcast later in the morning; many NBC affiliates also bookend the Sunday edition of the program with local morning newscasts that immediately precede and follow the program. NBC's New York City, Chicago, San Francisco and Los Angeles owned-and-operated stations air Weekend Today simultaneously (but not live) at 9:00 a.m ET, 8:00 a.m. CT and 6:00 a.m. PT.

Weekend editions are tailored to the priorities and interests of weekend viewers – offering special series such as "Saturday Today on the Plaza", featuring live performances by major music acts and Broadway theatrical productions outside the studio throughout the summer.

Later Today

In September 1999, Later Today, a lifestyle and interview-oriented talk show that was intended to air immediately following the parent broadcast, was launched with hosts Jodi Applegate, Florence Henderson and Asha Blake. Sagging ratings for that show caused its cancellation in August 2000; it was replaced two months later by the current third hour of Today.

Third hour

Today's Take
Also known as Today with Al Natalie and Willie
Presented by Al Roker (2012–present)
Natalie Morales (2012–present)
Willie Geist (2012–present)
Running time 44–52 minutes
Original run May 17, 2000 (2000-05-17)
(original format)
November 12, 2012 (2012-11-12)
(current format) – present

Today's Take (sometimes called Today with Al, Natalie and Willie) is the third-hour segment of Today. This "show-within-a-show" has its own opening and theme music, and anchors. It is hosted by Al Roker, Natalie Morales and Willie Geist.

On May 17, 2000, NBC expanded Today to three hours, with the addition of an hour from 9 to 10 a.m. For its first twelve years, the format of the third hour was originally structured similarly to Today's first two hours with no separate anchors; over time, the program began using separate anchors for the program with only the news anchor (Ann Curry, then Natalie Morales) and the weather anchor (Al Roker) being the same for all three hours – this was particularly the case during instances where Matt Lauer and/or his co-host (Katie Couric, then Meredith Vieira, Ann Curry and finally Savannah Guthrie during the final months of the original format) could not be present for the entire hour due to reporting assignments or personal commitments.

The third hour was revamped on November 12, 2012, into the Today's Take format, abandoning traditional news segments at the beginning of the hour – although national weather segments are retained – in favor of a topical "host chat" format similar to the opening segment of the succeeding fourth hour of the program.

Fourth hour

Today with Kathie Lee and Hoda
Presented by Ann Curry (2007–2008)
Natalie Morales (2007–2008)
Hoda Kotb (2007–present)
Kathie Lee Gifford (2008–present)
Sara Haines (correspondent; 2009–2013)
Running time 44–52 minutes
Original run September 10, 2007 – present

Today with Kathie Lee and Hoda (sometimes called The Today Show with Kathie Lee and Hoda or simply Kathie Lee and Hoda) is the fourth-hour segment of Today. This "show-within-a-show" has its own opening and theme music, anchors, and website.

On January 17, 2007 at its press tour sessions, NBC announced that Today would be expanded to four hours,[35] the addition of the fourth hour occurred on September 10, 2007. In order to make room for the additional hour, NBC – rather than take one hour of programming time allocated for syndicated or local programming away from its stations – made the decision to cancel the daytime soap opera Passions (which replaced another cancelled soap, Another World, in 1999).

The fourth hour was originally hosted by Ann Curry, Natalie Morales, and Hoda Kotb; Kathie Lee Gifford replaced Curry and Morales on April 7, 2008. The fourth hour has no news or weather segments (other than local newsbreaks aired during the first half-hour on some NBC stations, provided they air the fourth hour at 10 a.m.) or input from the earlier hosts and operates virtually as a standalone talk show, with an opening "host chat" segment reminiscent of the one popularized by Gifford and Regis Philbin on Live! with Regis and Kathie Lee, as well as interviews and features focusing on entertainment, fashion and other topics aimed at female viewers.

The fourth hour of Today competes with ABC's The View and CBS's The Price Is Right in most markets in the Central and Pacific time zones, but most stations in the Eastern Time Zone air it live one hour before those programs, as ABC and CBS's late morning daytime programs are not tape delayed for each time zone. Not all NBC affiliates carry the fourth hour live, the program airs on a tape delay in some markets that may place it in late morning or early afternoon timeslots at the station's discretion.

On September 26, 2011, the fourth hour of Today began to be rebroadcast as part of NBC's overnight lineup (formerly known as NBC All Night) on weekday early mornings at 2:05 a.m. ET/PT (varied according to local scheduling), as a replacement for Poker After Dark, which was cancelled due to legal issues involving that show's sponsor Full Tilt Poker and televised poker in general.

Today in Two Minutes

On May 3, 2010, Today launched a new online-only feature on the program's website called "Today in Two Minutes," anchored by Natalie Morales. The weekday morning webcast provided brief updates on the day's weather, news headlines and other stories, while giving a look ahead to segments appearing later in the morning on the television broadcast. While it shares a name with a news segment on Today during Dave Garroway's tenure, the current "Today in Two Minutes" otherwise bears little resemblance to its 1952 forebear. As of January 18, 2013, "Today in Two Minutes" has been discontinued.


Today host Dave Garroway selected Les Brown's Sentimental Journey as the program's very first theme, which was used during the entire Garroway era from 1952 to 1961. In 1962, when Hugh Downs became host, Django Reinhardt's "Melodie au Crepuscule" was chosen as the new theme; it was replaced in 1963 by Misty, an instrumental ballad composed by Erroll Garner and performed by Bobby Hackett and John B. Seng.[36]

Misty served as Today's theme until 1971, when NBC News correspondent Frank McGee joined the show. Composer Ray Ellis penned an entirely new instrumental theme entitled "This is Today", a jazzy, up-tempo piece that served as the program's main theme until 1978. Because This is Today closely resembled the theme Day by Day from the musical Godspell, Ellis was successfully sued for copyright infringement and This is Today was revised. The second version of This is Today incorporated the familiar NBC chime signature (G-E-C) in a bright, appropriately sunny arrangement that was used until 1981, at the close of the Tom Brokaw-Jane Pauley era.[36] The G-E-C signature was also used throughout the program to introduce and conclude segments, usually in combination with the familiar Today sunburst logo.

By 1982, when Today appointed Bryant Gumbel as co-anchor, a new version of Ellis' This is Today theme, a looser, more relaxed arrangement that continued to feature the NBC chimes in its melody. A shorter arrangement of This is Today was used for the show open (featuring a rotating globe and the Today sunburst) from 1983 to 1985. The main theme was used until 1985, and due to its popularity with viewers was resurrected as the show's secondary theme in January 1993. The 1982 theme later served as the program's official "anniversary" music, used to open and close retrospective segments in the leadup to Today's 60th anniversary in 2012.

1985 saw the end of the synthesizer era at NBC as composer John Williams wrote a series of themes for all NBC News programs, with a cut entitled The Mission serving as the principal theme for NBC Nightly News with Tom Brokaw. Williams also composed two themes for Today: an opening fanfare for the program that was derived from the opening of The Mission; and a two-minute closing theme for the show entitled Scherzo for Today, a dramatic arrangement that made heavy use of strings and flutes. In the late 1980s, Scherzo was played in its entirety multiple times daily during the weather scrolls that ran during local commercial breaks; however, most NBC affiliates preempted these segments with advertising. The new Today themes – used in tandem with the show's new opening sequence featuring the Statue of Liberty and a new living room studio set – gave the program a distinctly modern look and sound beginning in September 1985. A series of Williams-penned bumpers featuring the Mission signature were also used to open and close segments. Scherzo for Today was used as the program's closing theme until 1990, and the Mission bumpers were used until 1993 (one of them could be heard as a station break lead-in on NBC's Meet The Press until 2004).

Meanwhile, Williams' opening fanfare has opened the program ever since its 1985 introduction, with two brief interruptions; new opening themes were briefly introduced and quickly discarded in the summer of 1994 (to mark the debut of Studio 1A) and in 2004. The fanfare was iconically accompanied by A lighter theme employing the NBC chimes was used to open the show's 7:30 through 9:30 a.m. half-hour segments, and was also used as a closing theme.

In March 2013, "The Mission" was replaced with a theme by Adam Gubman for Non-Stop Music. Along with Non-Stop Music, Adam Gubman's rebranding can be heard dating back to Today's coverage of the wedding of Prince William and Catherine Middleton in 2011. Gubman went on to write music for the 2012 Election Coverage, and continues to provide audio content for Today.


Week of April 25, 2011 / Day of April 29, 2011 (Wedding of Prince William and Catherine Middleton)[38]

That week was Today's best week since August 11, 2008, during the Beijing Olympics. The April 29 edition was also the best single day rating since November 8, 2000, which was the day after the 2000 presidential election.

Week of April 11, 2011[39]

  • Today: 5,662,000 viewers
  • Good Morning America: 4,812,000 viewers
  • The Early Show: 2,659,000 viewers

Week of January 4, 2009: Today (the 8 a.m. hour) averaged 5,998,000 million viewers, Today II (the 9:00 a.m. hour) averaged 4,447,000 total viewers and a 1.4 rating among the demographic of adults 25-54. It was the hour's best ratings since the week of August 11, 2008. Today III (the 10:00 a.m. hour) averaged 2,412,000 total viewers and a .8 rating in the demo. It was the most total viewers for the program since the week of December 31, 2007.[40]

Week of October 12, 2008[41]

  • Today: 4,910,000 viewers
  • Good Morning America: 4,250,000 viewers
  • The Early Show: 2,660,000 viewers

Only the first two hours of Today are counted above. For the sake of Nielsen ratings (but not on-air), NBC refers to the third and fourth hours as Today II and Today III, respectively. For the week above, Today II drew 2.9 million viewers and Today III' delivered 1.7 million.

Week of June 30, 2008[42]

  • Today: 4,900,000 viewers
  • Good Morning America: 3,800,000 viewers
  • The Early Show: 2,400,000 viewers

Week of September 11, 2006

  • Today: 6,320,000 viewers
  • Good Morning America: 4,730,000
  • The Early Show: 2,800,000

International broadcasts

  • NBC News programs, including the live broadcast of Today, are shown daily on the 24-hour news network Orbit News in Europe and the Middle East.
  • In Australia, NBC Today (titled as such locally to avoid confusion with the local Nine Network program Today) airs at 4 a.m. Tuesday to Saturday on the Seven Network, and at 9 a.m. on sister network 7mate. Sunday's edition is broadcast on Seven at 5:00 a.m. on Mondays, following Meet The Press. The program is condensed into a 90-minute broadcast on Seven and a two-hour version on 7mate (except for Saturday mornings where the full two-hour edition is shown on Seven), with no local news inserts included. However, a news ticker appears at the bottom of the screen, containing national headlines, as well as information on the next edition of the morning news program Sunrise. A national weather map of Australia is inserted during cut-aways to local affiliates for weather. Today is pre-empted by paid programming on regional Seven affiliates Prime7 and GWN7. The top three U.S. breakfast programs air simultaneously on Australian television with the CBS This Morning airing on Network Ten and Good Morning America on the Nine Network.
  • Today is also shown in the Philippines on Solar News Channel (formerly called as Talk TV) with the weekday editions airing at 9.00 p.m. local time from Mondays to Fridays after Anderson Live. Weekend Today airs Saturdays at 8:00 p.m. for two hours and Sundays at 9:00 p.m. local time.
  • In the United Kingdom and across Europe, Today originally aired on Sky News between 1989 and 1993, and from 1993 and 1998 on NBC Europe. The show was initially aired live in the afternoons until 1995, when it was delayed until the next morning.

See also



1.^ Walters was women's editor and contributor from 1961 through 1964. In 1964, her role was titled "Today Girl" and panelist. In 1966, she began regularly co-anchoring alongside Downs. In 1974, following the death of McGee, she was titled "co-host".

External links

  • Internet Movie Database
  • “Today” Music History page
  • Template:Google+
  • Facebook
  • Twitter

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