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Project for Excellence in Journalism

Project for Excellence in Journalism
Established 1997 (1997)
Director Tom Rosenstiel

The Project for Excellence in Journalism was a tax-exempt research organization in the United States that used empirical methods to evaluate and study the performance of the press. Its director was Tom Rosenstiel, a professor of journalism who has served as a media critic and political correspondent for the Los Angeles Times and Newsweek.

Founded in 1997, PEJ was formerly affiliated with the Pew Research Center's Journalism Project.[1]

News Coverage Index

Every week the Project for Excellence in Journalism produced the News Coverage Index, a report identifying the main subjects covered by the U.S. mainstream media and analyses the percentage of the available space, or news hole, devoted to each major subject.[2] It was used to analyze media coverage of events such as Occupy Wall Street.[3][4]


  1. ^ "PEJ Renamed Pew Research Center's Journalism Project". Retrieved March 26, 2014. 
  2. ^ Methodology News Coverage Index retrieved November 22, 2011
  3. ^ Brian Stelter (November 20, 2011). "Protest Puts Coverage in Spotlight". The New York Times. Retrieved November 21, 2011. An analysis by the Pew Research Center’s Project for Excellence in Journalism indicates that the movement occupied 10 percent of its sample of national news coverage in the week beginning Oct. 9, then steadily represented about 5 percent through early November. Coverage dipped markedly, to just 1 percent of the national news hole, in the week beginning Nov. 6, supporting Ms. Shepard’s assertion that it had “died down” before the early morning eviction in New York last Tuesday. It has since rebounded strongly. 
  4. ^ Brian Stelter (October 12, 2011). "Occupy Wall Street Occupies Headlines" (Media Deoder blog). The New York Times. Retrieved November 21, 2011. 

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