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An op-ed (originally short for "opposite the editorial page") is a piece typically published by newspapers, magazines, and the like which expresses the opinions of a named author usually not affiliated with the publication's editorial board.[1] Op-eds are different from both editorials (opinion pieces submitted by editorial board members) and letters to the editor (opinion pieces submitted by readers).
Although standard editorial pages have been printed by newspapers for many centuries, the direct ancestor to the modern op-ed page was created in 1918 by Herbert Bayard Swope of The New York Evening World. When he took over as editor in 1920, he realized that the page opposite the editorials was "a catchall for book reviews, society boilerplate, and obituaries".[2] He is quoted as writing:
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America ... and thereon I decided to print opinions, ignoring facts.[3]
But Swope included only opinions by employees of his newspaper, leaving the "modern" op-ed page to be developed in 1970 under the direction of New York Times editor, John B. Oakes.[4]
Beginning in the 1930s, radio began to threaten print journalism, a process that was later accelerated by the rise of television. To combat this, major newspapers such as the New York Times and The Washington Post began including more openly subjective and opinionated journalism, adding more columns and growing their op-ed pages.[5]
A concern about how to clearly disclose the ties in the op-eds arises because the readers of the media cannot be expected to know all about the possible connections between op-eds editors and interest groups funding some of them. In a letter to the New York Times, the lack of a clear declaration of conflict of interest in op-eds has been criticized by a group of U.S. journalists campaigning for more "op-ed transparency".[6][7]
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