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Now TV (UK)

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Title: Now TV (UK)  
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Now TV (UK)

Now TV
Original author(s) Sky plc
Developer(s) Sky plc
Initial release 17 July 2012 (2012-07-17)
Development status Active
Operating system

Windows (XP or later)
OS X (10.6 or later)
Android (2.3 or later)
iOS (5.0 or later)

Apple TV
LG Smart TV
Now TV Box
PlayStation 3
PlayStation 4
Roku Streaming Stick
Xbox 360
Xbox One
Available in English
Website .com.nowtvwww

Now TV (stylised as NOW TV) is an internet television service owned by Sky plc. It was first announced in February 2012, and launched in the United Kingdom on 17 July 2012.[1] The service is available to watch via computer, various mobile devices, some game consoles and set-top boxes, with a Now TV branded box launched in July 2013. It is not viewable via Sky's digital satellite television service, or through the Sky Go Internet service.


Now TV commenced service in July 2012 by offering only films at first, adding sports in March 2013,[2] and entertainment channels in October 2013.[3][4] Movie and entertainment channels are accessed by paying a monthly fee, and sports on an ad-hoc basis ("pay as you go"). Now TV is designed for people who have no existing pay TV service.[5]

Now TV is available via the web on Mac OS or Windows, as an app on Android and iOS devices, PlayStation 3, Xbox One and Xbox 360 consoles, and LG Smart TVs,[6][7] as well as Apple TV, Roku, Now TV Box and YouView set-top boxes, its Sky Sports Day Pass content on Apple's AirPlay,[8] and its full range of services on both the Roku Streaming Stick and as a Google Cast link to Chromecast, which are plug-ins for modern flatscreen TVs through the HDMI connector. It is not currently available on the Amazon Fire TV set-top box. The service offers streams up to 720p resolution depending on the playback device and uses adaptive bitrate streaming to minimise disruption.

In January 2014, it was announced that ITV Player would be made available on NOW TV box.[9]

Now TV Box

In July 2013 Sky launched a Now TV-branded Roku streaming box allowing users to stream Now TV content to their TV via an analogue base band connection or a HDMI, currently enabling it to display content from BBC iPlayer, All 4, Demand 5, Spotify, ITV Player and Sky News.[10] It has limited access to the Roku Channel Store and only a pre-approved list of Channels can be downloaded. A number of third-party channels can be side-loaded to the device using its Developer Mode.

On the 6th August 2015 Sky launched the NOW TV Box 2 [based around a Roku 3] in black. It offers the same content at the same native resolution as the original NOW TV (white) box. The new NOW TV Box 2 however offers a network port (as well as wi-fi), a USB port and an SD card slot. Unlike the original NOW TV Box, the NOW TV Box 2 does not have an analogue output.

Available content

As of October 2013 Now TV offers both live streaming and on-demand content from the following channels. Some programmes may not be available for live streaming due to rights restrictions.[11]

Sky Movies month pass

  • Sky Movies Action & Adventure
  • Sky Movies Comedy
  • Sky Movies Crime & Thriller
  • Sky Movies Disney
  • Sky Movies Drama & Romance
  • Sky Movies Family
  • Sky Movies Premiere
  • Sky Movies Sci-Fi & Horror
  • Sky Movies Select
  • Sky Movies Showcase
  • Sky Movies Greats

Sky Sports day/week/month pass

Sports channels offer live streaming only.

Entertainment month pass


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External links

  • Official website
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