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Maxus

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Maxus

Maxus
Product type Commercial vehicles
Owner SAIC Motor
Country China
Introduced March 2011
Markets Global
Website saicmaxus.com

Maxus is a commercial vehicle marque owned by SAIC Motor Commercial Vehicle Co., Ltd., itself a wholly owned subsidiary of SAIC Motor.[1][2] It was launched in March 2011.[1] Sales to Australia started in 2012 under the original LDV name.[3]

Name

The name of the marque originates from the Maxus model of the defunct British commercial vehicle manufacturer LDV Group, following the acquisition of LDV's intellectual property by SAIC in 2010.[1]

History

The first Maxus product, the V80 van, was unveiled at the Auto Shanghai motor show in April 2011.[4] In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region.[5] The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011.[6] The sale of Maxus vehicles in Australia began in 2012, with distribution by the Australia-based WMC Group.[7] In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co.[8][9]

Maxus's second production model, the G10 MPV, went on sale in China in March 2014.[10]

Products

The current Maxus range comprises the following models:

  • V80 (light commercial van); and
  • G10 (seven-seat MPV).[11][10]
A "Weststar" badged Maxus V80 on display in Kuala Lumpur 

References

  1. ^ a b c "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Retrieved 3 July 2011. 
  2. ^ "SAIC plans to sell MAXUS van globally in H2". Reuters. 1 March 2011. Retrieved 3 July 2011. 
  3. ^ "V80 Cargo". LDV Vans. Retrieved 1 May 2013. 
  4. ^ Lee, Carmen (15 April 2011). "SAIC to bring resurrected MAXUS at Auto Shanghai 2011". Gasgoo. Retrieved 2011-12-14. 
  5. ^ "WestStar to distribute SAIC's Maxus van". Business Times. 5 April 2011. Retrieved 3 July 2011. 
  6. ^ "SAIC sold over 2m vehicles since start of year, halfway towards fulfilling yearly target". Gasgoo. 30 June 2011. Retrieved 3 July 2011. 
  7. ^ "SAIC Maxus And JAC Trucks: China's Big Carmakers Heading To Australia". The Motor Report. 19 March 2012. Retrieved 15 April 2012. 
  8. ^ "SAIC to sell Maxus van in Thailand". Bangkok Post. 17 September 2013. Retrieved 1 December 2013. 
  9. ^ "SAIC to export vans to Thailand". ECNS. 8 October 2013. Retrieved 1 December 2013. 
  10. ^ a b "Maxus G10 MPV hits the China car market". China Auto Web. 3 March 2014. Retrieved 4 March 2014. 
  11. ^ "SAIC’s Maxus MPV Spied". China Auto Web. 28 February 2013. Retrieved 15 April 2012. 

Further reading

  • "LDV brand lives on as vans go on sale across the world". Birmingham Mail. 10 January 2013. Retrieved 3 February 2013. 

External links

  • Official website
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