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Major Cineplex

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Subject: List of largest shopping malls in Thailand, List of cinemas in Thailand, BEC-TERO, CentralPlaza Rama III, 4DX
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Major Cineplex

Major Cineplex Group
Traded as SET: MAJOR
Industry Movie theaters
Bowling alleys
Karaoke, Real estate
Founded 1996
Headquarters Bangkok, Thailand
Key people
Vicha Poolvaraluck, chairman
Kittsanan Ngamphathipong, chief executive
Wichai Poolworaluk, chief executive, EGV Entertainment
Arthorn Techatantiwong, deputy managing director, bowling
Aorrawan Kowathana, deputy managing director, service operations
Revenue 5,767.08 million baht
626.36 million baht[1]
Subsidiaries Bangkok IMAX Theater Co. Ltd.
EGV Entertainment Public Co. Ltd.
Major Cineplex Property Co. Ltd.
Major Cineplex Service Co. Ltd.
Paragon Cineplex
Website .com.majorcineplexwww

Major Cineplex Group Public Co. Ltd. is the largest operator of movie theaters in Thailand. Combined with its subsidiary, EGV Entertainment, the company has 490 screens around Thailand. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. The second-largest chain in Thailand is SF Cinema City.


  • History 1
  • Theaters 2
    • Major Cineplex 2.1
    • EGV 2.2
      • EGV's theaters 2.2.1
    • Paragon Cineplex 2.3
    • IMAX 2.4
    • Esplanade Cineplex 2.5
    • Paradise Cineplex 2.6
    • Mega Cineplex 2.7
    • Hatyai Cineplex 2.8
    • Embassy Diplomat Screens 2.9
    • Quartier CineArt 2.10
    • WestGate Cineplex 2.11
    • Promenade Cineplex 2.12
    • EastVille Cineplex 2.13
  • Other businesses 3
  • References 4
  • External links 5


One of Major Cineplex's first stand-alone multiplex branches, Major Cineplex Ramkamheang.

Major Cineplex was founded by Vicha Poolvaraluk (or Poolvaraluck) in 1996. A member of a family with roots in the movie business (the family was involved in film studios as well as several single-screen theaters), Vicha started out in property development.

In 1992, he was asked by his father, Charoen Poolvaraluck, to take over the movie theater business. Vicha decided on a concept of large movie complexes that could offer a range of entertainment services, including not only movies, but also bowling alleys, karaoke rooms, restaurants and shopping. The first such complex opened in 1996 on Nakhon Chaisri Road in Pinklao, Bangkok. The 14-screen, 4,000-seat Major Cineplex Ratchayothin opened in 1998 and featured Thailand's first IMAX cinema. It was the company's flagship cinema complex until 2006, when Paragon Cineplex opened. Other early Major Cineplex theaters include branches at Ramkamheang and Sukhumvit.[2]

In 2004, Major Cineplex absorbed Thailand's No 2 theater operator, EGV Entertainment, which was Thailand's first cineplex operator. EGV had been owned by a rival branch of the Poolvaraluck family, headed by Vicha Poolvaraluck's cousin, Wichai Poolvaraluck, who started EGV as a partnership with Golden Village.[3]

Major Cineplex Sukhumvit, a stand-alone cinema complex, with a bowling alley, karaoke, restaurants and small shops.


Major Cineplex

There are at least 19 Major Cineplex-branded theaters in Thailand, with the number expected to grow in the coming years. The company aims to increase its total number of screens to 500 (including EGV cinemas) by 2012. Major Cineplex's theaters range from shopping complexes, anchored by the cineplex, such as Major Cineplex Ratchayothin or Major Cineplex Sukhumvit, that include bowling alleys, fitness centers, restaurants and shops, to multiplexes that are part of larger shopping malls, such as the Bang Na or Rama III branches in Bangkok.

At the theaters themselves, there is a range of seating choices, including the luxury "Emperor" class, which is similar to EGV's "Gold Class" (see below), and "Opera", which provides a sofa-like seat, designed for couples.

In December 2006, the company debuted another flagship brand, the Esplanade Cineplex, consisting of 13 theaters and a 26-lane bowling alley at the Esplanade complex on Ratchadaphisek Road in Bangkok's Din Daeng district.[4]


Thailand's first cineplex operator, EGV, or Entertain Golden Village, was formed in 1993 by Wichai Poolworaluk's Entertainment Theatres Network as a joint venture with Hong Kong's Golden Harvest and Australia's Village Roadshow (which formed Golden Village).

The first cineplex was opened in 1994 at Future Park Bang Khae. Other branches include the EGV Grand in Siam Discovery Center (opposite Siam Square) and the EGV Metropolis, which anchors a BigC shopping center on Rajadamri Road in Pathum Wan district, Bangkok, opposite Central World Plaza.

Village Roadshow took over Golden Harvest's stake in 2000, and in 2002, Wichai bought out Village Roadshow's 50% interest.[5] The company then merged with Major Cineplex in 2004, putting aside a rivalry within the Poolvaraluck family.

EGV's theaters

Aside from its EGV-branded multiplexes, EGV has the following:

  • Gold Class – Smaller theaters, located on existing EGV properties, with their own box offices. The screening rooms have around 50 seats, with heavily padded reclining chairs and valet food-and-drink service. Blankets, pillows and foot-warming stockings are provided. EGV was the pioneer in this concept of luxury movie-going in Thailand and it remains popular.
  • D-Cine – Small, living-room-like theaters where customers can program their own DVD movie showings.
  • Drive-In Café – A short-lived concept, this was tried in 2004 in an auditorium at EGV Seacon in Prawet district. Featuring a 1950s American drive-in theater motif, the audience sat in automobile-like restaurant booths and could be served hot dogs and hamburgers while they watched a movie.

Paragon Cineplex

Opened in early 2006, Paragon Cineplex is on the fifth floor of the Siam Paragon shopping mall. With 16 screens and 5,000 seats, it is Thailand's largest movie theater. It includes the 1,200-seat Siam Pavalai Royal Grand Theatre by Bangkok Dusit Medical Services as well as some smaller Bangkok Airways Blue Ribbon Screens with reclining seats. There is also the Enigma, a members-only cinema.


Thailand's only IMAX cinema is part of the Paragon Cineplex at Siam Paragon. It was formerly located at the Major Cineplex Ratchayothin, Major Cineplex Pinklao.

Esplanade Cineplex

Opened in late 2006, Esplanade Cineplex is a forth installment of Major Cineplex specialty chain. It's located on the fifth floor of Esplanade Ratchada shopping mall in Dindeang district. With 12 screens, including 2 Cinema Galleries for showing the Experimental film, BSC Diamond Screens with reclining seats, and Dolby Atmos cinema.

However, Major Cineplex has opened a second branch of Esplanade in Nonthaburi Province, and serve Thailand's biggest and largest digital cinema theater "MMAX THEATRE". And provide a same functional of Esplanade Ratchada except Dolby Atmos and RealD cinema system.

Paradise Cineplex

Opened in 2008, Paradise Cineplex is a fifth installment of Major Cineplex specialty chain. It's located on the third floor of Paradise Park shopping mall in Prawet district. It provide 8 screens and designed in a Movie Oasis theme.

Mega Cineplex

Opened in Mid 2012, Mega Cineplex is a sixth installment of Major Cineplex specialty chain. It's located on the second floor of Thailand first IKEA store "MEGABANGNA". It's provide 15 digital cinema screens and designed in digital theme.

Hatyai Cineplex

A seventh installment of Major Cineplex chain, exclusively built in CentralFestival Hatyai shopping mall. It is said to be the best and most-equipped cinema in the southern Thailand. With 10 cinemas, including IMAX - with the latest technology HFR 3D, the Ultra Screen, and 8 digital cinemas. The design of its cinema is related to the crystal design of the shopping centre.

Embassy Diplomat Screens

A special project of Major Cineplex founder, Vicha Poolvaraluck. Exclusively built in Central Embassy shopping mall. It is said to be the one and only luxurious cinema theater in Thailand. With 5 six-star class cinemas. The design of its cinema is related to the polarized .35 mm films world and powered by Rockwell Group. The cinemas is operating between Major Cineplex and Executive Cinema Corporation from Canada. The group of director that brought the IMAX theater to Thailand. And sponsored for the fund by AIS.

Quartier CineArt

An eighth installment of Major Cineplex chain, exclusively built in The EmQuartier Bangkok shopping mall. It is said to be a Thailand first CineArt concept. With 8 screen, including IMAX, Thailand first Laser Projector "AEON THEATRE @ QUARTIER", Thailand and Asean first Screen X theatre, Dolby Atmos and RealD XL theatre, and 4 digital cinemas.

WestGate Cineplex

A ninth installment of Major Cineplex chain, exclusively built in CentralPlaza WestGate shopping mall in Nonthaburi Province. It is said to be a most equipped cinema world in the gate of the west Bangkok. With 12 cinemas, including IMAX, 4DX, Dolby Atmos theatre, First Class Cinema, Kids Cinema - the cinema hall for kids, and 7 digital cinemas.

Promenade Cineplex

A tenth installment of Major Cineplex chain, exclusively built in The Promenade shopping mall in Khan Na Yao District beside Fashion Island. It is a most cinematic sensation in the most lifestyle shopping mall in North Bangkok. With 8 cinemas, including 4DX, First Class Cinema, and 6 digital cinemas.

EastVille Cineplex

A eleventh installment of Major Cineplex chain, exclusively built in CentralFestival East Ville shopping mall in Lat Phrao District. This is a first eco-cineplex that design belong to "Green Ville" concepts of shopping mall. With 8 cinemas, including 4DX, First Class Cinema, and 6 digital cinemas.

Other businesses

While movie theaters are Major Cineplex Group's core business, the company is heavily involved in the bowling alley business, with a total of 360 lanes under its Major Bowl Hit! brand. It also has 222 karaoke rooms.

Major's property development arm leases retail space to outside tenants in its anchored shopping malls. Major Cineplex also has a 25% stake in Siam Future Development Plc (SET: SF), a developer of shopping malls.

The company has also invested in the growing California WOW Xperience Plc (SET: CAWOW), the leading fitness center operator in Thailand. It has 10 branches: eight in Bangkok, and one each in Pattaya and Chiang Mai. It branched off due to foreign ownership rules for the wholly owned Asian subsidiary of 24 Hour Fitness, called California Fitness, and has member swap agreements with both chains. It holds a 36.75% stake in that venture, and consequently, California's Fitness Center branches are becoming part of Major Cineplex's developments.[6]

In 2007, Major Cineplex's ticketing service, Major Ticketing, which sold advance bookings for movies, as well as other events, merged with BEC-TERO's Thaiticketmaster. The merged entity is called Thaiticketmajor.


  1. ^ Stock Exchange of Thailand, [2], 27 January 2010.
  2. ^ The Nation, "Son also rises at Major Cineplex", June 28, 2001 (retrieved via Siam Future on January 29, 2007.
  3. ^ Amnatcharoen, Bam (June 13, 2004), "EGV, Major Cineplex to merge", Variety.
  4. ^ Rungfapaisarn, Kwanchai (May 3, 2006), "Major goes for 500 screens in six years", The Nation.
  5. ^ Kim Eng Securities, "Bright earnings picture for cinema operator" (PDF), May 27, 2003.
  6. ^ Tisco Hong Kong, "Embarking on a new era in growth" (PDF), February 10, 2006.

External links

  • Major Cineplex corporate website
    • EGV website
    • Paragon Cineplex
    • IMAX Thailand
  • Financial Statement Quarter 1/2006 (ZIP) at the Stock Exchange of Thailand
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