World Library  
Flag as Inappropriate
Email this Article

Hongqi (marque)

Article Id: WHEBN0017697787
Reproduction Date:

Title: Hongqi (marque)  
Author: World Heritage Encyclopedia
Language: English
Subject: Automotive industry in China, Haima Automobile, Toyota Crown Majesta, Dodge 600, FAW Group
Publisher: World Heritage Encyclopedia

Hongqi (marque)

Industry Automotive
Founded 1958
Headquarters Changchun, China
Products Automobiles
Owner FAW Group
Parent FAW Car Company
Website (Chinese)
Simplified Chinese 红旗
Traditional Chinese 紅旗
Literal meaning Red flag

Hongqi is a Chinese luxury car marque owned by the automaker FAW Car Company, itself a subsidiary of FAW Group. Hongqi cars were the first domestically produced Chinese passenger vehicles.[1]

First manufactured in 1958, the original Hongqi models were only for high-ranking party elite[2] and remained in production until 1981. The current Hongqi range include an executive car .


In Chinese hongqi means "red flag", a communist symbol.[2]


While the name has endured, the vehicles that bear the brand have been surprisingly varied. The erstwhile dignitary's car[3] has become a taxi,[4] a cut-rate businessman's sedan,[5] and during the 60th anniversary of the People's Republic of China parade, returned to its roots and participated by carrying party leaders.[6] If there is a common thread linking the disparate Hongqi cars besides brand name, it may be the fact that nearly all are based on foreign technology. Today, party officials commonly prefer Audis.[7]

First generation

The original Hongqi cars were a luxury item used for the transport of foreign dignitaries[3] and the party elite.[2] Although Chairman Mao claimed he had not been driven in a Hongqi until Nixon's 1972 visit, he did take a personal interest in the cars from the beginning.[8]

Introduced on August 1, 1958, the first Hongqi was the CA72. By September, a convertible version intended to be used by dignitaries in National Day parades had appeared.[9] The CA72's design was based on a .[10] From the beginning, the full-size Hongqi was equipped with a 147 kW (200 PS; 197 hp) V8 engine.[9] The grille was based on a traditional design of a Chinese fan, and still remains in use on Hongqis today.

First introduced in 1963, the CA770 model remained in production until 1980 albeit in limited numbers. Around 1,600 of these V8-engined Hongqis were built in total,[11] and over the years various versions were released including a 1965 long-wheelbase model with three rows of seats and a 1969 armored version (CA772).[9]

Second generation

Audi 100-based Hongqi Mingshi

Between 1995 and 2006, foreign products were manufactured in China and sold as Hongqi models. These included the Audi 100[12] (CA7200/CA7220) and the Lincoln Town Car[10] (CA7460). There were two Audi 100-based versions—the more luxurious "Century Star"[13] and the smaller (1.8-litre) Hongqi Mingshi[14]

Third generation

FAW began production of the latest Hongqi to go on sale in 2006.[15] Named the HQ3 and based on the Toyota Crown Majesta, it saw little market success. First year sales totaled near 500, and while the target for the second year was 1,400 units, the HQ3 would not be profitable until annual sales of 5,000 were reached[16]—something that may never have happened. By October 2008 the price was reduced considerably and the name changed to Shengshi (“Days of Prosperity") in order to better appeal to private buyers.[5] Sales during the first half of 2008 were all from inventory and totaled 788.[5]

Fourth generation

Debuting by 2013, 30,000 units of the latest Hongqi model were initially expected to be produced[17] although a year after launch, less than 5,000 units had been sold.[18][19] Sales are through government procurement; the car is billed as "the official car for minister-level officials".[17] In 2014, the People's Liberation Army purchased at least 1,000 H7 models.[20] A much more expensive model, the L5, was also on sale alongside the H7.[21]


Production dates Model designation Model name (Chinese) Model name (English) Platform
1958[3] Dongfeng CA71[3] 东风 East Wind[8] Simca Vedette body and chassis, Mercedes-Benz 190 engine[3]
1958 CA72 红旗 Red Flag A 1955 Chrysler model[10]
1963-1980[11] CA770 series 红旗 Red Flag
1995[22] CA7200[23]/CA7220[22] 红旗 Red Flag Audi 100[23]
1998[24] CA7460/CA7460L2[24] 红旗旗舰 Hongqi Limousine[25] Lincoln Town Car[24]
2000[3] CA7202E3/CA7242E6/CA7182E7[26] 红旗世纪星 Hongqi Century Star[13] Audi 100
2001-2006[26] CA7180A2E/A3E 红旗明仕 Hongqi Mingshi Audi 100
2006-2010[27] Hongqi HQ3[28]/Shengshi[5]/HQ430[15] 红旗盛世 HQ3/Days of Prosperity/HQ430[15] Toyota Crown Majesta[8]
2013–present[17] Hongqi H7[19] 红旗H7 H7 Toyota Crown[19]
2014[29] Hongqi L5 红旗L5 L5
Hongqi CA72 (1959) 
Hongqi CA770 (1967) 
Hongqi CA774 (1974) 
Hongqi CA7460 (1998) 
Hongqi H7 (2012) 
Hongqi L5 (2014) 

Concept cars

A 2008 Hongqi SUV concept car

At the 2005 Shanghai International Auto Exhibition a Hongqi HQD concept car was displayed.[30] A Hongqi SUV concept was unveiled at the 2008 Beijing International Automotive Exhibition.[31]

Not strictly a concept car, the HQE was used by high-ranking Hu Jintao during parades celebrating the 60th anniversary of the People's Republic of China.[6] It appeared on an official list of upcoming models in 2010 with a retail price of 1.2 million US dollars (which would have made it the most expensive Chinese-built car ever).[32] This model has since been shown at the 2010 Beijing Auto Show as the CA7600L.[33] It is equipped with a 300 kW (408 PS; 402 hp) 6.0 L V12 engine developed in-house.[33]

At the 2015 Shanghai International Auto Exhibition, Hongqi displayed a fully new concept full size SUV-LS5. This concept car is equipped an 8 speed transmission and an aluminium V8 4.0 turbo charged engine with horsepower 381 hp and torque 530 ft-lbs. It takes the LS5 8.1 seconds to accelerate from 0 to 100 kilometers per hour and its top speed is 220 km/h (about 136.7 miles per hour).[34]

Relationship with Besturn

Hongqi and another FAW Group brand, Besturn, have exhibited some overlap. In 2008, due to flagging sales, Hongqi showrooms were merged with those of the then recently developed Besturn brand.[35] It was thought that giving the Hongqi brand more sales outlets would increase turnover.[36] At the 2010 Beijing Auto Show Besturn models were shown "under the Hongqi naming series",[37] and until 2011 the two brands both used the Hongqi "circled one" badging.[38]


A total of 2,534 Hongqi vehicles were sold in China in 2013, making it the 67th largest-selling car brand in the country in that year (and the 41st largest-selling Chinese brand).[39] Hongqi sold 2774 cars in 2014 and became the 72nd largest-selling car brand of China.[40]


  1. ^ About FAW > Key Events First Automobile Works official site
  2. ^ a b c The home team, Nov 13th 2008
  3. ^ a b c d e f
  4. ^ Hongqi Mingshi Enters Daqing Taxi Market First Automobile Works official site, Oct 13, 2005
  5. ^ a b c d
  6. ^ a b Unveiling the President's car at Chinese National Day military parade, 2009-10-01
  7. ^ Chinese public revved up over BMW, Benz on gov't car list, 2009-06-13
  8. ^ a b c Family's driving ambition, 2007-04-04
  9. ^ a b c
  10. ^ a b c
  11. ^ a b
  12. ^ Homegrown auto industry has bit between teeth, 2006-11-24
  13. ^ a b Hongqi has been the Official Vehicle for the Congress Ten Years in Succession First Automobile Works official site, Mar 02, 2005
  14. ^ Fuel Saving Match of New Hongqi Mingshi Ended First Automobile Works official site, Aug 16, 2005 8:23 AM
  15. ^ a b c Special Supplement: Hongqi seeks to build global premium auto brand, 2007-11-26
  16. ^
  17. ^ a b c
  18. ^
  19. ^ a b c
  20. ^
  21. ^
  22. ^ a b Chinese JVs like to build native sub-brands, January 10, 2011
  23. ^ a b Autosoviet: CHINESE CARS
  24. ^ a b c Spotted in China: FAW-Hongqi CA7460 the, May 27, 2010
  25. ^ Hongqi Limousine First Automobile Works official site
  26. ^ a b
  27. ^ For 2006 start date, see A Moving Launch for FAW's New Hongqi HQ3 First Automobile Works official site, Dec 20, 2006
    • For 2010 end date, see
  28. ^ A Moving Launch for FAW's New Hongqi HQ3 First Automobile Works official site, Dec 20, 2006
  29. ^
  30. ^ First Automobile Works official site, Jun 22, 2005
  31. ^
  32. ^
  33. ^ a b
  34. ^
  35. ^ AW Car to merge Hongqi, Besturn sales networks, July 30, 2008
  36. ^ FAW mulls merging Besturn, Xiali sales networks By George Gao., October 27, 2008
  37. ^
  38. ^ For shared badging, see FAW to give B50 a new grill and logo for 2011?, December 28, 2010
    • For 2011 Besturn re-badging, see Besturn brands to carry the FAW logo from now on,m May 24, 2011 at 9:21 pm
  39. ^
  40. ^

External links

  • FAW-Hongqi Official site (Chinese)
  • Auto Gallery (pictures of various Hongqi models
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from World Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.