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Energizer Holdings, Inc.
Traded as NYSE: ENR
Industry Personal Care
Consumer Products
Founded 1896 (as the American Electrical Novelty & Manufacturing Company, spun off from Ralston Purina Company in 2000)
Headquarters Town and Country, Missouri, United States
Key people
Alan Hoskins, CEO
Products Energizer Batteries
Schick Products
Playtex Products
Revenue $3.4 billion (2007)[1]
$434 million (2007)[1]
$321 million (2007)[1]
Total assets $3.5 billion (2007)[1]
Total equity $654 million (2007)[1]
Number of employees
Website Energizer Holdings

Energizer Holdings is an American manufacturer of batteries and personal care products, headquartered in Town and Country, Missouri.[3][4][5][6] Its most well known brands are Energizer and Eveready batteries, Schick, Wilkinson Sword, Personna and Edge shaving products, Playtex feminine hygiene and baby products, and Hawaiian Tropic and Banana Boat sunscreen products. The company sells in over 165 countries.[7] On April 30, 2014, Energizer announced it would separate its battery business and its personal care business renamed as Edgewell Personal Care.


  • History 1
  • See also 2
  • References 3
  • External links 4


The company has its foundation in the Eveready Battery Company, which in 1980 changed the name of its Eveready Alkaline Power Cell to Energizer. In 1986, Eveready Battery Company was sold to animal and human food manufacturer Ralston Purina. In 2000, Ralston spun off Eveready, and it was listed on the New York Stock Exchange as Energizer Holdings, Inc..

In 2003 under the leadership of then Chief Executive Officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying razor brands Schick and Wilkinson Sword from Pfizer.

In 2005, after Hurricane Katrina, Energizer worked with the Red Cross to donate flashlights, batteries, razors and funds to help Hurricane Katrina relief workers and victims.[8] On November 3, 2005, Energizer Holdings Inc.said that higher sales of its Schick razors and blades partially offset lower sales of its batteries in North America. On a constant-currency basis, sales at Energizer rose 4 percent in its fourth quarter.[9]

In October 2007, the company acquired Playtex Products, Inc. for $1.9 billion. The purchase included sunscreen brand Hawaiian Tropic, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat sunscreen products.[10]

In 2009, Energizer acquired Edge and Skintimate shaving gels from S.C. Johnson & Son.

In October 2010, Energizer announced it was the winning bidder for privately held American Safety Razor in a bankruptcy court auction.[11]

The maker of Banana Boat sunscreen recalled a half-million bottles of spray-on lotion after reports that a handful of people have caught on fire after applying the product and coming in contact with an open flame.

On October 19, 2012 Energizer Holdings said it was withdrawing 23 varieties of its Banana Boat brand of UltraMist spray-on sunscreen lotion from stores due to the risk of it igniting when exposed to fire.[12]

On July 31, 2013, Energizer bought the Stayfree, Carefree and ob brands from Johnson & Johnson for $185 million. The purchase was only for the brands in North America - Johnson & Johnson continues to own the brands in all other regions of the world.[13]

On April 30, 2014, Energizer announced that by September 2015 it would separate its two lines of business into two publicly traded companies. The household business, with revenue of $1.9 billion in the latest fiscal year, would have Energizer chairman J. Patrick Mulcahy as its chairman and unit chief Alan Hoskins as CEO, and would sell batteries, flashlights and lamps. The personal care company, whose revenue was $2.6 billion, would have Energizer CEO Ward Klein serving as chairman and current unit head David Hatfield as CEO, and would sell feminine products from Playtex, Carefree, o.b. and Stayfree; shaving products from Schick, Edge, Skintimate and Wilkinson Sword; and suntan products from Hawaiian Tropic and Banana Boat.[14][15]

See also


  1. ^ a b c d e "Google Finance". 2013-07-31. Retrieved 2013-09-30. 
  2. ^ Energizer Holdings
  3. ^ "Contact Energizer." Energizer Holdings. Retrieved on August 18, 2009.
  4. ^ "Zoning Map." City of Town and Country. Retrieved on August 18, 2009.
  5. ^ "Town and Country city." U.S. Census Bureau. Retrieved on August 18, 2009.
  6. ^ Volkmann, Kelsey. "Energizer to cut jobs as sales slump." St. Louis Business Journal. Tuesday July 28, 2009. Retrieved on August 18, 2009.
  7. ^ 2006 Annual Report, pg. 5
  8. ^ "energizer help hurricane katrina victims". 
  9. ^ "Schick sales buoy Energizer Holdings". 
  10. ^ Energizer Annual Report 2007, retrieved 2010-10-30
  11. ^ Reuters, retrieved 2011-06-18
  12. ^ "Banana Boat sunscreen maker recalls 500,000 bottles of spray-on lotion because of fire risk".  
  13. ^ "Energizer Adds to Its Feminine Side". The Wall Street Journal. 
  14. ^ "Energizer to split into 2 companies to hone focus".  
  15. ^ "Energizer Announces Intent To Separate Into Two Publicly Traded Companies".  

External links

  • Energizer Holdings
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