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Title: Emgrand  
Author: World Heritage Encyclopedia
Language: English
Subject: Automotive industry in China, Red Star Auto, Heibao (company), Soar Automotive, Shaanxi Automobile Group
Publisher: World Heritage Encyclopedia


Product type Automobile marque
Owner Geely
Country China
Introduced 2009
Discontinued 2014[1]
Markets Global
Website (Chinese)
Chinese 帝豪品牌
Literal meaning Imperial brand

Emgrand (Chinese: 帝豪品牌; ), literally "imperial brand", is an automobile marque owned by the Chinese automaker Geely.[2] It was launched in August 2009.


The Emgrand marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle.[2][3]

The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang.[2][4] The EC7 went on sale in China in mid-August 2009 as the marque's launch model.[4] The second Emgrand production model, the Emgrand EC8, was launched in October 2010.[5]

In December 2011 it was announced that Emgrand would be launched in the United Kingdom in late-2012, with the Emgrand EC7 planned to be the first model to go on sale.[6] Emgrand vehicles will be distributed in the UK by Manganese Bronze Holdings (which Geely owns), trading under the name Geely Auto UK.[6]


Current production models

The current Emgrand model range comprises the following models:[7]

An Emgrand EC7 sedan 
An Emgrand EC7 hatchback 
An Emgrand EC8 

Future production models

Emgrand products currently in development include the EC9, a full-size sedan to be based on the platform of the Volvo S80 and planned to be launched in 2015.[8]

Concept cars

A concept of the Emgrand GE limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show.[9][10]

Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE.[11]

Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a full-size sedan previewing the Emgrand EC9 production model.[8][12]

The Emgrand KC concept car 


Emgrand vehicles are principally assembled at the Geely plant in Ningbo, Zhejiang.


Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.[11] 203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand).[13]


  1. ^
  2. ^ a b c "Geely Launches New Emgrand Sub-Brand". Inside Line. 28 July 2009. Retrieved 29 May 2012. 
  3. ^ "2009 Shanghai Auto Show: Geely's New Multi-Brand Strategy". Inside Line. 17 April 2009. Retrieved 29 May 2012. 
  4. ^ a b "Geely to launch Emgrand EC7 in mid-August". Gasgoo. 23 July 2009. Retrieved 29 May 2012. 
  5. ^ "Geely launches Emgrand EC8 today". Gasgoo. 29 October 2010. Retrieved 21 April 2013. 
  6. ^ a b "Geely cars to be sold in the UK". The Telegraph. 5 December 2011. Retrieved 29 May 2012. 
  7. ^ "Emgrand - brand and product". Geely. Retrieved 30 May 2012. 
  8. ^ a b "Another look at the Geely Emgrand KC concept on the Shanghai Auto Show". Car News China. 21 April 2013. Retrieved 21 April 2013. 
  9. ^ "Geely's Emgrand GE debuts". China Daily. 24 April 2010. Retrieved 29 May 2012. 
  10. ^ "Geely GE Picture". Inside Line. 19 April 2010. Retrieved 29 May 2012. 
  11. ^ a b "Geely Emgrand: a model medium/high-end homegrown brand". Global Times. 25 May 2012. Retrieved 29 May 2012. 
  12. ^ "Geely reveals futuristic KC concept". China Car Times. 20 April 2013. Retrieved 21 April 2013. 
  13. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 4 March 2014. 

External links

  • Official website (Chinese)

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