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The Danish Superliga (Superligaen in AaB and Brøndby IF contributed as well.
The Superliga is generally perceived as being able to attract players of a slightly higher level than that of the rest of the Scandinavian leagues, partly favoured by a lucrative tax-scheme. Two of the best players in the league in the season of 2010 were former Manchester United player Eric Djemba-Djemba, who now plays at Partizan Belgrade and former Panathinaikos-player Dame N'Doye for FC Copenhagen. For the 2009–10 season, the average attendance per game was 8,315.[2] According to the soccer site Soccerlens.com the Danish Superliga is number 11 in Europe by attendances, ahead of countries such as Greece, Ukraine and Austria.[3]
Founded in 1991, the Danish Superliga replaced the Danish 1st Division as the highest league of football in Denmark. From the start in 1991, 10 teams were participating. The opening Superliga season was played during the spring of 1991, with the ten teams playing each other twice for the championship title. From the summer of 1991, the tournament structure would stretch over two years. The 10 teams would play each other twice in the first half of the tournament. In the following spring, the bottom two teams would be cut off, the points of the teams would be cut in half, and the remaining eight teams would once more play each other twice, for a total of 32 games in a season.
This practice was abandoned before the 1995–96 season, when the number of teams competing were increased to 12, playing each other thrice for 33 games per Superliga season. For the first season of this new structure, Coca-Cola became the name sponsor of the league, which was then named Coca-Cola Ligaen. After a single season under that name, Faxe Brewery became sponsors and the league changed its name to Faxe Kondi Ligaen. Before the 2001–02 season, Scandinavian Airlines System (SAS) became the head sponsor, and the name of the tournament changed to SAS Ligaen. From the start of the 2010–2011 season, the current Superliga name and logo were adopted, replacing the old SAS Ligaen name and logo. From January 2015 the Danish Superliga will be known as Alka Superliga, as the Danish insurance company Alka becomes the new name sponsor[4]
As of 1996 the league includes 12 clubs who play each other three times. The two teams with the fewest points at the end of the season are relegated to the Danish 1st Division and replaced by the top two teams of that division.
Each team plays every other team at least once at home and once away plus once more either at home or away. The top six teams of the previous season get to play 17 matches at home and 16 away while the teams in 7th to 10th place plus the two newly promoted teams play 16 matches at home and 17 away.
Internationally, winners of the Danish Superliga enter the UEFA Champions League in the third qualifying round for champions and runner-ups in the third qualifying round for non-champions. Third- and fourth-placed teams qualify for the UEFA Europa League in the third and second qualifying rounds respectively. Additionally, winners of the Danish Cup qualify for the UEFA Europa League in the 4th qualifying round.
According to soccerlens.com the Danish Superliga was number 11 in Europe in 2009, ahead of strong leagues such as Greece, Austria and Ukraine: http://soccerlens.com/the-top-15-leagues-in-europe/39185/
As of 2008, Modern Times Group owns the rights to broadcast all of the matches from the league, and uses them to broadcast matches on channels TV3+ and TV 2 Sport (through sub licensing). However, the current deal was found, by the Danish Competition Authority (Konkurrencestyrelsen) not to comply with the Danish competition legislation. Therefore, a new deal was made on 21 December 2008, dividing the Superliga TV-rights between three parties.[9] The deal amounted to DKK 1,062,300,000[10] (USD 210 million, EUR 140 million),[11] effective from the 2009–10 season.
Outside of Scandinavia, IMG holds the rights to the Superliga until the 2011–2012 season,[12] and they have reportedly sold the rights to networks in Greece, Cyprus and the United Arab Emirates, as well as several betting sites.[13] It airs on Terra TV in Brazil.
Danish Superliga, SBS Discovery Media, Serie A, TV4 Group, Canal 8 Sport
Brøndby IF, Danish Superliga, Arsenal F.C., Denmark national football team, Uefa
Denmark, Sweden, Danish Superliga, Republic of Macedonia, Danish Cup
Denmark, Danish Superliga, Danish 1st Division, Sweden, Copenhagen
Denmark, Denmark national football team, F.C. Copenhagen, Danish Superliga, Birmingham City F.C.