Corporate pathos

Corporate pathos is a public relations term used to define the employment of emotional engagement techniques to help shape and alter attitudes and behaviours.^[1]^[2]

In general,

Categories

Public relations terminology

Aspects of corporations

Abuse Appointeeship Capitalism Censorship Citizenship Communication Crime Design Despotism Entertainment Ethics Identity Interlocks Liability Narcissism Nationalism Opportunity Pathos Promoter Psychopathy Raid Recovery Resolution Scandals Security Services Social entrepreneurship Social media Social responsibility Sourcing Statism Sustainability Synergy Tax Taxonomy Title Trainer Transparency Travel Trust Veil Video

See also templates

^ [1] Journal of Communication Management
^ [2] CIPR news
^ [3] 'Corporate pathos': new approaches to quell hostile publics

References

The corporate pathos technique is particularly useful to businesses facing a crisis and an angry public. [3]

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Corporate pathos