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Corporate pathos

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Title: Corporate pathos  
Author: World Heritage Encyclopedia
Language: English
Subject: Corporate appointeeship, Corpocracy, Corporate synergy, Corporate opportunity, Corporate sourcing
Collection: Public Relations Terminology
Publisher: World Heritage Encyclopedia

Corporate pathos

Corporate pathos is a public relations term used to define the employment of emotional engagement techniques to help shape and alter attitudes and behaviours.[1][2]

In general,

  1. ^ [1] Journal of Communication Management
  2. ^ [2] CIPR news
  3. ^ [3] 'Corporate pathos': new approaches to quell hostile publics


The corporate pathos technique is particularly useful to businesses facing a crisis and an angry public. [3]

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