World Library  
Flag as Inappropriate
Email this Article

Caramello Koala

Article Id: WHEBN0002639225
Reproduction Date:

Title: Caramello Koala  
Author: World Heritage Encyclopedia
Language: English
Subject: Products introduced in 1966, Australian confectionery, Fictional koalas, Australian brands, Candy bars
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Caramello Koala

Caramello Koala
Product type Confectionery
Owner Cadbury Australia
Country Australia
Introduced 1966
Markets Australia
Website Product website

Caramello Koala is a brand of caramel center.

The chocolate bar is sold in two sizes: the more common 20 gram size and the "Giant" 40 gram size, usually sold as a fundraiser. 40 million Caramello Koalas are sold in Australia each year, making the product the second most popular in the Australian children's confectionery market, after the Freddo Frog.[1]

Cross-over products are occasionally made available featuring the Caramello character, including Cadbury Caramello Koala Choc Caramel flavoured milk in 2003 and Caramello Koala Sundae ice-cream in 1997. They were also sold in South Africa under the name "Caramello Bear", where they were marketed with the Caramello Bear admitting: "Caramel? That's a weakness!", but they were discontinued in 2012. The Afrikaans slogan for the Caramello Bear in South Africa was "Met 'n magie propvol karamel", which translates to "with a tummy full of caramel".

A 20 g Caramello Koala contains 415 kJ of energy and 5.5 g of fat.

Caramello Koala was introduced in Australia as the Caramello Bear in 1966. It was reputedly the first mass marketed confection to be modelled on Australian fauna. Television advertisements for the chocolate in Australia featured Caramello and his cartoon friends sailing down a river or riding on a steam train to a modified version of Donovan's "Mellow Yellow". Caramello's packaging and imagery was updated in 2000, after market research revealed the character was seen as daggy, one-dimensional and not sufficiently 'animated'.[2]

In 2003, then Australian Labor Party MP, Mark Latham, was labelled a "Caramello Koala" by Liberal MP Christopher Pyne, for allegedly being "soft in the centre".[3]

To increase their profit margin, in April 2015 Cadbury announced a reduction in size of the 20g chocolate to 15g. Despite the 25% size reduction, the price is unchanged.[4]

See also

References

  1. ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
  2. ^ 'Caramello Koala gets new look', Packaging, 30 November 1999.
  3. ^ Ramsay, A. ' If Labor's nut has gone soft inside, try the blancmange', The Sydney Morning Herald, 7 June 2003.
  4. ^ Collier, K. 'Caramello Koala to share same fate as shrinking Freddo', The Herald Sun, 19 April 2015.

External links

  • Cadbury Australia - Caramello Koala
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 



Copyright © World Library Foundation. All rights reserved. eBooks from World Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.