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Cadbury Caramilk

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Title: Cadbury Caramilk  
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Subject: Candy bars, Bournville (chocolate bar), Cadbury Dairy Milk Fruit & Nut, Chocolat Poulain, Vegetable Thins
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Cadbury Caramilk

Type Confectionery
Place of origin Birmingham
Creator John Cadbury
Invented 1968
Similar dishes List of Cadbury products
Other information Owned by Mondelez International
(The Hershey Company in the United States)

Caramilk is a caramel-filled chocolate bar made by John Cadbury in Birmingham. It was first sold in 1968.[1] In The United States, Australia and New Zealand, a similar bar is sold called Caramello.

Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.


  • Advertising campaigns 1
  • Production 2
  • Similar products 3
    • Cadbury Dairy Milk Caramel 3.1
    • Cadbury Caramello (New Zealand) 3.2
    • Cadbury Caramello (United States) 3.3
    • Caramilk (Australia) 3.4
  • References 4
  • External links 5

Advertising campaigns

One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1] The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).

Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.[2][3]


Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.[4]

Similar products

Cadbury Dairy Milk Caramel

In the United Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.


Cadbury Caramello (New Zealand)

In New Zealand, a bar similar to the United Kingdom product is sold as the Caramello variant of the Cadbury Dairy Milk line of blocks.[5] In the early-mid-1990s, a bar was sold in New Zealand by Cadbury under the name Caramilk which was solid caramel-flavoured chocolate.

Cadbury Caramello (United States)

In the United States, a similar bar is produced under license by The Hershey Company and sold under the brand Cadbury's Caramello.[6] It uses caramel filling, the chocolate has a sweet taste, and is chewy. The flavor of Cadburys Caramello is often used in ice-creams in the United States.[7]

Caramilk (Australia)

In the early-mid-1990s, a bar was sold in Australia by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate. The wrapping (Caramilk written on an angle) displayed the look of the chocolate, brown and caramel colours on packaging. It was only available for a short time.


  1. ^ a b Demontis, Rita (2008-09-21). "Caramilk secret a sweet mystery".  
  2. ^ Welcome
  3. ^ How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
  4. ^ Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. Retrieved 2008-12-28. 
  5. ^ Cadbury New Zealand - Caramello Product Page
  6. ^ Cadbury chocolates at Hershey's
  7. ^

External links

  • Cadbury Caramilk Secret
  • Cadbury New Zealand - Caramello Product Page
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