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Bull's-Eye Barbecue Sauce

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Title: Bull's-Eye Barbecue Sauce  
Author: World Heritage Encyclopedia
Language: English
Subject: Jell-O, Polly-O, Kraft Mayo, Bonox, Shacha sauce
Publisher: World Heritage Encyclopedia

Bull's-Eye Barbecue Sauce

Bull's-Eye Barbecue Sauce is a popular barbecue sauce created and distributed by Kraft Foods in the United States and Canada,[1] though the subsidiary company RIDG's Finer Foods is used to shield it as an outright Kraft brand on the label, as the company also markets a barbecue sauce line under the Kraft brand. In Canada, it is also the official BBQ sauce of the Calgary Stampede.


Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[2]


  • Bold Original
  • Chicken & Rib Renegade
  • Grilled Onion & Garlic Showdown
  • Old West Hickory
  • Honey Garlic Bonanza
  • Hot Southern Cajun
  • Sweet & Sticky
  • Blazin' Chipotle
  • Steakhouse
  • Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce.[3]
  • Smokin' Chipotle - flavoured with the chipotle peppers[3]
  • Raging Buffalo - A combination of barbecue and hot wing sauce[3]
  • Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider[3]
  • Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
  • Memphis Style - Tomato base with mustard & spices with a sidekick of sweet brown sugar
  • Kansas City Style - Hickory & spices with a lick of sticky molasses

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] Replaced in 2007 with Sweet Baby Ray's brand sauce.


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External links

  • Bull's-Eye Brotherhood

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