Officially launched in April 2014, the promotional collective has the support of the Government of Ontario, the City of Toronto, the Toronto Arts Council and others.[2][3] The group shares a web site, social media and a mobile app to promote exhibitions at its member institutions. The group seeks to become a cultural destination like New York City's Museum Mile or Montreal's Quartier des spectacles.[2] The institutions have an annual attendance estimated at over two million per year.[3]
Associated institutions, which are nearby or within the district, include the 918 Bathurst cultural centre, the Museum of Estonians Abroad and the Toronto Reference Library.[5]
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