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Baojun

Baojun 宝骏汽车
Type Marque
Industry Automotive
Founded 2010
Headquarters Liuzhou, Guangxi Zhuang, China
Area served China
Products Automobiles
Parent SAIC-GM-Wuling Automobile, joint venture between General Motors, SAIC Motor and Wuling Automobile Company Limited.
Website Baojun.com

Baojun (simplified Chinese: 宝骏汽车; traditional Chinese: 寳駿汽車; pinyin: bǎo jùn qìchē, meaning "treasured horse"[1]) is a brand of low-cost automobile sold only in China by SAIC-GM-Wuling Automobile, a partnership between General Motors and SAIC Motor.

The Baojun marque was established in 2010 as an alternative to existing GM brands Chevrolet and Buick, which are also on sale in China.[2] The company's products compete with domestic Chinese manufacturers such as Chery Automobile and Geely Automobile.[3]

The joint venture's commercial vehicles remain under the Wuling Automobile marque.

Their logo resembles that of Iran Khodro (IKCO).

Cars

The company's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010.[4] Sales started in late 2011 through a dedicated dealer network.[5]

The joint-venture's other offering is a localized version of the Chevrolet Spark known as the Baojun Lechi.[3]

There is a compact MPV planned and it will be called the Baojun 710.[6]

References

  1. ^ Fox News 9 August 2011
  2. ^ Ramsey, Jonathon (July 19, 2010). "'"GM launches new low-cost brand in China and it's a 'treasured horse. Autoblog. Retrieved December 1, 2010. 
  3. ^ a b Shirouzu, Norihiko (Nov 18, 2012). "GM ups capacity in no-frills China car market". reuters.com. Thompson Reuters. Retrieved November 23, 2012. 
  4. ^ "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media. November 22, 2010. Retrieved December 1, 2010. 
  5. ^ Motor Trend 9 August 2011
  6. ^ [1]


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