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BMW of North America, Inc. v. Gore

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Title: BMW of North America, Inc. v. Gore  
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Subject: BMW, Sony BMG Music Entertainment v. Tenenbaum, Sony BMG v. Tenenbaum, Punitive damages, Raymond Freymann
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BMW of North America, Inc. v. Gore

BMW of North America, Inc. v. Gore
Argued October 11, 1995
Decided May 20, 1996
Full case name BMW of North America, Incorporated, Petitioner v. Dr. Ira Gore, Jr.
Citations 517 U.S. 559 (more)
116 S. Ct. 1589; 134 L. Ed. 2d 809; 1996 U.S. LEXIS 3390; 64 U.S.L.W. 4335; 96 Cal. Daily Op. Service 3490; 96 Daily Journal DAR 5747; 9 Fla. L. Weekly Fed. S 585
Prior history Award of punitive damages upheld in Alabama Supreme Court
Excessive punitive damages awards violate substantive due process.
Court membership
Case opinions
Majority Stevens, joined by O'Connor, Kennedy, Souter, Breyer
Concurrence Breyer, joined by O'Connor, Souter
Dissent Scalia, joined by Thomas
Dissent Ginsburg, joined by Rehnquist
Laws applied
U.S. Const. amend. XIV

BMW of North America, Inc. v. Gore, 517 U.S. 559 (1996),[1] was a United States Supreme Court case limiting punitive damages under the Due Process Clause of the Fourteenth Amendment.


The plaintiff, Dr. Ira Gore, bought a new BMW, and later discovered that the vehicle had been repainted before he bought it. Defendant BMW revealed that their policy was to sell damaged cars as new if the damage could be fixed for less than 3% of the cost of the car. Dr. Gore sued, and an Alabama jury awarded $4,000 in compensatory damages (lost value of the car) and $4 million in punitive damages, which was later reduced to $2 million by the Alabama Supreme Court. The punitive damages resulted not only from Dr. Gore's damages, but from BMW's egregious behavior across a broad spectrum of BMW purchasers over a multi-year period of time in which BMW repaired damaged vehicles and sold them as new to unsuspecting buyers as a matter of routine business operation. {L. Andrew Goggans, M.A.}[1]


Whether excessively high punitive damages violate the Due Process clause of the Constitution.

Opinion of the Court

The Court, in an opinion by Justice Stevens, found that the excessively high punitive damages in this case violate the Due Process clause. For punitive damages to stand, the damages must be reasonably necessary to vindicate the State’s legitimate interest in punishment and deterrence. Punitive damages may not be "grossly excessive" - if they are, then they violate substantive due process.

The Supreme Court applied three factors in making this determination:

  1. The degree of reprehensibility of the defendant’s conduct;
  2. the ratio to the compensatory damages awarded (actual or potential harm inflicted on the plaintiff); and
  3. Comparison of the punitive damages award and civil or criminal penalties that could be imposed for comparable misconduct.

Using these factors, the Court found that BMW’s conduct was not particularly reprehensible (no reckless disregard for health or safety, nor even evidence of bad faith). The ratio of actual or potential damages to punitive damages was suspiciously high. Finally, the criminal sanctions available for similar conduct were limited to $2,000, making the $2 million assessment the equivalent of a severe criminal penalty.

The Court noted, however, that these three factors can be over-ridden if it is "necessary to deter future conduct."

Dissenting opinions were written by Justice Scalia and Justice Ginsburg both contending that the Constitution was not implicated here, raising principles of federalism.


On remand, the Supreme Court of Alabama ordered a new trial unless plaintiff accepted a remittitur of all but $50,000 of the punitive damages awarded.[2] The court reasoned that it may not have given sufficient weight to the degree of reprehensibility of BMW's conduct, and selected the $50,000 as in the range of other Alabama verdicts in cases of repaired cars being sold as new.

Federalism Questions

In an academic article, following the arguments raised by the dissenting justices, Patrick Hubbard has questioned the appropriateness of federal courts reading substantive rights into the Due Process Clause of the United States Constitution in order to preempt the role of state courts and legislatures.[3] These same people say the Court should not spend its time as a "super jury," second-guessing jury verdicts, but rather, "[T]he court should be more deferential to state courts and legislatures, and more concerned with developing a coherent framework." [4]

See also


  1. ^ 517 U.S. 559 (Text of the opinion on
  2. ^ BMW, Inc. v. Gore, 701 So. 2d 507 (Ala. 1997)
  3. ^ F. Patrick Hubbard, In Honor of Walter O. Weyrauch: Substantive Due Process Limits on Punitive Damages Awards: "Morals With Technique?", 60 Fla. L. Rev. 349, 352 (2008).
  4. ^ F. Patrick Hubbard, In Honor of Walter O. Weyrauch: Substantive Due Process Limits on Punitive Damages Awards: "Morals With Technique?", 60 Fla. L. Rev. 349, 352 (2008).

External links

Works related to BMW of North America, Inc. v. Gore at Wikisource

  • "BMW v. Gore"Bad enough to punish: The application of the responsibility guidepost in punitive damages cases after Federation of Insurance & Corporate Counsel Quarterly, Fall 1998
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