World Library  
Flag as Inappropriate
Email this Article

Authentic TV

Authentic TV was a short-lived television home shopping channel in the United Kingdom. It began broadcasting on Sky Digital on 21 January 2005 and ceased broadcasting on 1 September 2005.

Channel History

Authentic TV was the brainchild of Collectibles Guru, Gary Ashburn a leading Collectibles expert who had successfully appeared for many years on QVC and Ideal World TV Home Shopping Channels in the UK. It was conceived by Gary and long term partner; Paul Lavers as a channel where people could purchase exclusive collectibles, memorabilia and limited editions. Examples of the products on offer included Sports Memorabilia, Rock 'n' Roll Music, Film and TV Memorabilia. The launch team presenters included shopping TV veteran Chloe Marshall and Nikki Vincent.

Without having its own studios, post-production suites, call centres and offices, Authentic TV operated as a kind of virtual channel - even the Sky EPG and Ofcom licence were leased from another channel service provider. Conceptually, creatively and commercially the project seemed attractive but was doomed to failure as Authentic TV became a victim of Sky EPG's over-crowded shopping listings and was listed in a section separate from all other shopping channels. It also underestimated the "stack-em high" sell it cheap philosophy of traditional direct response marketing. A good idea and solid production value that due to factors outside of their control failed to reach its potential.

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from World Library are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.