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Viva (UK and Ireland)

Launched 26 October 2009
Owned by Viacom International Media Networks Europe
Picture format 16:9, 576i (SDTV)
Audience share 0.2% (September 2014 (2014-09), BARB)
Slogan "Up your Viva!"
Country United Kingdom
Broadcast area United Kingdom
Replaced TMF
Sister channel(s)
Freeview Channel 21
Freesat Channel 146
Sky Channel 357
Astra 2A 11895 V 27500 2/3
Virgin Media Channel 317
Smallworld Cable Channel 356
UPC Ireland Channel 709
WightFibre Channel 97
Streaming media
TVCatchup Watch live (UK only)

Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF.[1][2][3][4] The channel is owned by Viacom International Media Networks Europe and was originally a German channel. It is also the first channel from MTV that is on Freeview. It launched on 26 October 2009.


  • History 1
  • Programmes 2
  • Presenters 3
  • Noggin 4
  • See also 5
  • References 6
  • External links 7


The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day (currently shown on Freeview) until Nick Jr. was removed from the schedule and its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.

On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG is still set to the 4:3 picture format and appears stretched; also, 4:3 programmes appear incorrectly as 14:9.

Viva dropped its free-to-view encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013.[5]

On 8 October 2014, it was announced that following the Viacom takeover of UK broadcaster Channel 5 it was announced that VIVA was to close down on Freeview with all of its content moving to 5* with the channel number being replaced with Viacom owned US channel Spike.


As well as music videos, Viva also shows programmes from other Viacom channels including MTV, Comedy Central, Nickelodeon and Channel 5.



Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has ended. The schedule in October 2009 included;

See also


  1. ^ "Rebranding - TMF". AGB Nielsen Media Research. 14 October 2009. 
  2. ^ Plunkett, John (16 October 2009). "MTV replaces TMF with Viva". London: Guardian. Retrieved 27 May 2010. 
  3. ^ "MTV prepares for UK launch of VIVA". Digital Spy. 16 October 2009. 
  4. ^ "Viva Set To Launch". MTV. Retrieved 26 October 2009. 
  5. ^ "VIVA and Travel Channel join Freesat". a516digital. 2 April 2013. 

External links

  • Official website
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